Brand Tone

Empowering & Uplifting, Professional & Knowledgeable, Friendly & Approachable, Christian-Based, Luxurious yet Affordable

Brand Values

• •Enhancing Natural Beauty
• •Quality
• •Customer Satisfaction & Transformation
• •Faith-Centered
• •Education & Empowerment
• •Affordability

Best Practices

• •Always Lead with Empowerment: Frame all copy, whether for products or services, around making the customer feel confident, beautiful, and valued. Remind them of their inherent divine beauty.
• •Maintain a Balance of Luxurious and Approachable: While highlighting the quality and luxurious feel of products and the salon experience, ensure the language remains welcoming and not intimidating, reflecting the affordable aspect.
• •Infuse Faith Subtly (or Overtly, Depending on Platform): Consistently weave in the Christian-based ethos where appropriate, emphasizing God-given beauty and values like care and integrity. This will resonate with the target audience who shares these values.
• •Be Informative and Educational: Reflect Shawanda Taylor's expertise by not just selling, but also offering tips, advice, and highlighting the learning aspect of their services and social content.
• •Use Warm, Positive, and Sometimes Playful Language: Incorporate friendly greetings (like Hey y'all where appropriate for the audience), express genuine joy for clients' transformations, and keep the overall tone optimistic and uplifting.

Social Perception

Positive & Appreciative Clients, Talented & Professional, Community-Focused (Local), Emerging Brand

Copy Examples

• •Unlock the queen within. At Divine Designz Cosmetics, we don't just apply makeup; we reveal the divine beauty you already possess. Book your transformation today!
• •Your special day deserves a touch of divine. Flawless, long-lasting bridal makeup that lets your natural radiance shine through. Licensed, professional, and passionately crafted looks. #DivineDesignzBride
• •Hey beautiful! Ready to master that perfect glow? From our high-quality, affordable cosmetics to personalized lessons, we're here to help you shine, every day. #JacksonvilleNCBeauty #DivineTips
• •Faith, love, and a flawless finish. Our Christian-based salon is dedicated to enhancing the beautiful masterpiece God made in you. Experience beauty with a deeper purpose. #BeautyInFaith
• •Don't just dream of stunning eyes – define them! Explore our vibrant collection of over 100 glitter eyeshadows and rich pigments. Quality you can trust, looks you'll love. Shop Divine Designz!