Brand Tone

Aspirational, Romantic, Elegant, Sophisticated, Empathetic, Guiding, Personal, and Welcoming.

Brand Values

• •Personalized Experience
• •Quality and Craftsmanship
• •Client Happiness as the Goal
• •Making Dreams Tangible
• •Style and Exclusivity

Best Practices

• •Always Lead with Emotion
• •Maintain a Guiding, Not Selling, Tone
• •Harmonize Visuals and Text
• •Center the Client's Narrative
• •Be Consistent Across All Channels

Social Perception

Highly trusted, an excellent service provider, purveyor of high-quality products, and aspirational yet accessible.

Copy Examples

• •The beginning of forever deserves a dress to match. In our showroom, every detail is about you, your story, and the moment you've always dreamed of. Book your private appointment and let's find the one, together. #AmbrosiaBrides #VestidoDeNovia #BodasChile
• •More than a dress, it's a promise. At Ambrosia by Distrito Novias, we believe your dress should be as unique as your love story. Discover our curated collection and experience the personalized, calm, and joyful journey you deserve. Click to learn more about our private appointments.
• •Your Unforgettable Moment Awaits. Experience the art of finding your dream dress. The Ambrosia Collection is here.
• •That feeling when you just *know*. Watch the magic unfold. Want to have your own 'yes' moment? Visit our showroom in Las Condes. #WeddingDressInspo #BridalGown #NoviasConEstilo
• •A First Look at Our New Bridal Collection | Your Dream Dress is Here