Brand Tone

Enthusiastic and Exciting, Friendly and Engaging, Action-Oriented, Modern and Fun.

Brand Values

• •Entertainment and Fun: Providing a memorable and enjoyable experience is central to their offering.
• •Social Connection: Encouraging group activities, parties, and team-building events.
• •Excitement and Adventure: Offering thrilling activities like laser tag and axe throwing.
• •Customer Experience: Focusing on creating a positive environment and good times for visitors, evident from their social media engagement and website's emphasis on "ultimate experience."
• •Versatility: Catering to a diverse audience, including families, friends, and corporate groups, by offering multiple attractions (laser tag, axe throwing, arcade).

Best Practices

• •Use Active and Energetic Language: Incorporate verbs and adjectives that convey excitement, action, and fun (e.g., "blast," "conquer," "epic," "thrilling," "unleash").
• •Stay Visually Consistent: Ensure that the tone of the copy matches the visuals used (e.g., action shots, vibrant colors, dynamic graphics).
• •Engage with Your Audience: Use questions, calls to action, and a conversational style to encourage interaction, especially on social media. Mirror the enthusiastic tone in responses to comments and messages.
• •Highlight the Experience: Focus on the feeling and the memories customers will create, not just the features of the activities. Emphasize the social and shareable aspects of a visit.
• •Develop a Brand Voice Guide: Create a simple guide with keywords, phrases to use/avoid, and examples of on-brand copy to ensure everyone writing for the brand maintains consistency.

Social Perception

A Destination for Group Fun, Source of Active Entertainment, Modern Entertainment Hub, Community-Oriented (locally). Generally, entertainment centers of this type are seen positively for providing unique experiences and a chance to socialize.

Copy Examples

• •Headline for a social media ad: "Unleash Your Inner Warrior! 🔥 Axe throwing, laser battles, and arcade wins await at District 1. Tag your crew and plan your next adventure! #District1Barrie #LaserTag #AxeThrowing #ArcadeFun #BarrieEvents"
• •Website banner text: "THE ULTIMATE THRILL AWAITS! District 1: Barrie's premier destination for epic laser tag, exhilarating axe throwing, and classic arcade action. Book your adrenaline rush today!"
• •Instagram caption for a group photo: "Squad goals achieved! 🤩 Another awesome group making memories at District 1. Who’s ready to join the fun? #District1Fun #BarrieOntario #GroupOuting #MakingMemories"
• •Email subject line for a promotion: "⚡️Level Up Your Week!⚡️ Special offers on Laser Tag & Axe Throwing at District 1!"
• •Text for a birthday party package: "Host the most EPIC birthday bash at District 1! Non-stop fun with laser tag, axe throwing, and arcade games. We handle the action, you bring the crew! Book your unforgettable party now."