Brand Tone

aspirational, stylish, and welcoming

Brand Values

• •Curated Quality: Offering a hand-selected range of high-quality, unique, and beautiful homewares and furniture, often sourced from across Europe.
• •Timeless Design: A focus on classic, well-crafted designs that will stand the test of time, rather than fleeting trends.
• •Customer Focus & Service: Dedication to excellent customer service, creating a positive shopping experience, and offering services like interior styling and kitchen design.
• •Passion for Homes & Interiors: A genuine love for creating beautiful living spaces, which was the catalyst for the business.
• •Integration and Lifestyle: Viewing the kitchen as the heart of the home and aiming to create spaces that integrate seamlessly with the rest of the home's interior.

Best Practices

• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the materials, design details, and durability of the products.
• •Inspire and Evoke Emotion: Focus on how the products can enhance a customer's home and lifestyle, creating feelings of comfort, beauty, and aspiration.
• •Maintain a Welcoming and Helpful Voice: Even in written communication, convey the brand's friendly and approachable customer service ethos.
• •Tell the Story: Weave in the brand's passion for interiors and the journey of its founders to create a more personal connection.
• •Focus on Timelessness over Trends: While acknowledging current styles, emphasize the lasting appeal and classic nature of the designs offered.

Social Perception

Customers generally perceive Distinctly Living as a provider of high-quality, stylish, and unique homewares. They are seen as having excellent customer service and offering a more curated and personal shopping experience compared to larger retailers. The association with Dartmouth and a "lifestyle store" image also contributes to a perception of quality and a relaxed, aspirational lifestyle.

Copy Examples

• •Discover the art of living beautifully. Explore our curated collection of homewares and find those perfect pieces that tell your story.
• •Transform your house into a haven. At Distinctly Living, we believe in timeless design and enduring quality for a home you'll love for years to come.
• •From the heart of your home to every cherished corner, find inspiration and exceptional quality with Distinctly Living's handpicked furniture and décor.
• •Let us help you create a space that’s distinctly yours. Our passion for interiors and dedication to service are at the heart of everything we do.
• •Experience the joy of a beautifully designed kitchen. Our team is here to guide you in creating a space that's both stunning and perfectly functional for your life.