Brand Tone

Helpful and Supportive, Reassuring and Trustworthy, Practical and Informative, Direct and User-Friendly

Brand Values

• •Preparedness and Safety
• •Reliability
• •Customer Support
• •Accessibility/User-Friendliness
• •Empowerment

Best Practices

• •Clearly state shipping and return policies.
• •Emphasize detailed product descriptions.
• •Explain product features in terms of practical benefits, as seen in their current product descriptions.
• •Reinforce the "Be Prepared, Stay Safe" motto.
• •Ensure Information is Accessible and Helpful: Mirror the website's praised user-friendliness in all communications.

Social Perception

Positive (among known customers), Niche Player, Focused on Preparedness

Copy Examples

• •"HAVE A POWERFUL DAY!"
• •Customer service is described as "exceptional".
• •Our support team is just a call or email away!
• •Browse our user-friendly site and let us help you build your safety net.
• •FREE SHIPPING on All Orders