Brand Tone

Helpful, reliable, and customer-focused

Brand Values

• •Customer satisfaction
• •Transparency
• •Reliability
• •Responsiveness
• •Ease of purchase

Best Practices

• •Emphasize customer support channels (email, WhatsApp) prominently.
• •Proactively address potential customer concerns regarding refunds and returns.
• •Highlight the "Verified Store" status and the "Selo do Reclame Aqui" to build trust.
• •Differentiate "Direct Polar" clearly from other companies with similar names in different sectors.
• •Monitor "Reclame Aqui" and other customer feedback platforms regularly and respond promptly to issues.

Social Perception

A trustworthy and customer-centric online store.

Copy Examples

• •"Need help with your order? Contact us at suporte@directpolar.com or via WhatsApp!"
• •"Easy returns within 7 days! See our Refund Policy for details."
• •"We're a Verified Store with a Seal from Reclame Aqui. Your satisfaction is our priority!"
• •"Direct Polar: Your trusted source for [product category]."
• •"We are committed to providing excellent customer service and resolving any issues quickly and efficiently."