Brand Tone

Friendly and Approachable, Helpful and Informative, Trustworthy and Honest, Community-Oriented, Customer-Centric

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Affordability
• •Honesty and Transparency
• •Community Focus
• •Expertise
• •Convenience

Best Practices

• •Prioritize a Friendly, Conversational Voice: Write as if you're speaking directly to a friend or helpful neighbour. Use 'you' and 'we' to create a connection. Avoid overly formal or technical language unless explaining specific product features where clarity is key.
• •Emphasize Value and Honesty: Clearly communicate pricing, guarantees, and the benefits of Canadian-made products. Be transparent in all your messaging.
• •Be Genuinely Helpful: Focus on solving the customer's problem (e.g., poor sleep, confusion about mattress types). Provide educational content and make it easy for them to get expert advice.
• •Showcase Community and Canadian Pride: Subtly weave in messages about being family-owned and supporting local manufacturing and communities. This builds trust and a sense of shared values.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. Develop internal brand voice guidelines for all team members who create content or interact with customers.

Social Perception

Positive Customer Service, Reliable Delivery, Good Value for Money, Trustworthy Canadian Business, Problem Solvers

Copy Examples

• •Headline: Sleep Soundly, Canada! Discover Your Perfect Locally-Made Mattress. Body: At Direct Bed, we believe everyone deserves a great night's sleep. That's why we offer top-quality, Canadian-made mattresses at prices that won't keep you up at night. Our Sleep Experts are here to help you find your dream bed. Sweet dreams are just a click away!
• •Headline: Finally, Mattress Shopping Made Easy & Honest. Body: No confusing jargon, no pushy salespeople. Just honest advice from our friendly Sleep Experts, fair prices on quality mattresses, and free, fast delivery across Canada. Experience the Direct Bed difference today!
• •Headline: Your Comfort is Our Priority. And So Is Our Community. Body: As a family-owned Canadian business, we’re passionate about two things: providing you with the most comfortable sleep and supporting our local communities. Choose Direct Bed for a better sleep and a brand that cares.
• •Headline: Questions About Your Sleep? Our Experts Have Answers! Body: From choosing the right firmness to understanding the benefits of our Canadian-made materials, the Direct Bed Sleep Experts are here to guide you. Visit our blog for tips or chat with us online – we're ready to help you sleep better!
• •Headline: Don't Just Take Our Word For It... Body: 'Excellent service and a super comfy mattress! Delivery was quick and the team was so helpful.' - Happy Customer. Join thousands of Canadians enjoying a better night's sleep with Direct Bed.