Brand Tone

Passionate & Enthusiastic, Quality-Focused, Customer-Centric & Service-Oriented, Accessible & Inclusive, Straightforward & Informative

Brand Values

• •Quality Craftsmanship
• •Artistic Expression & Creativity
• •Customer Satisfaction
• •Accessibility
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your tone (e.g., passionate, quality-focused, inspiring, accessible) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" and "Your": Address the customer directly to make the copy feel more personal and service-oriented (e.g., "Transform *your* walls," "Art that speaks to *you*").
• •Highlight Quality and Benefits, Not Just Features: Instead of just saying "175gsm paper," explain why that matters (e.g., "luxurious feel," "vibrant colors," "made to last"). This reinforces the quality value.
• •Use Evocative and Enthusiastic Language (Authentically): Words like "passionate," "inspire," "transform," "unique," "character," "style," "creativity," "beautiful," "seamless," and "enjoyable" are used on their "About Us" page and can be woven into other copy. However, ensure it aligns with the product and doesn't feel forced.
• •Maintain Consistency Across All Touchpoints: Ensure the tone is consistent from the website homepage and product descriptions to any (future) social media posts, email newsletters, and customer service interactions. Regular audits of content can help maintain this.

Social Perception

Potential customers would likely perceive the brand as a specialized online retailer of posters with a focus on pop culture (movies, music, TV shows). The emphasis on "museum-grade paper" and "fine art paper" might create an expectation of higher quality than standard posters. The lack of a strong, easily discoverable social media presence could be seen as a drawback by some consumers who rely on social proof and engagement.

Copy Examples

• •Homepage Banner: "Transform Your Walls. Inspire Your Space. Discover museum-quality posters that bring your favorite movies, music, and shows to life. Free US Shipping on all orders!"
• •Product Description Snippet (Movie Poster): "Relive the magic. Our '[Movie Title]' poster, printed on luxurious 175gsm fine art paper, captures every iconic detail. More than just a poster, it's a piece of cinematic history for your walls."
• •About Us Excerpt (for potential social media or expanded website section): "We're not just selling posters; we're curating experiences. At Dinosposter, we believe art has the power to transform a house into a home, a room into a sanctuary. That's why every piece in our collection is crafted with care, ready to inspire your everyday."
• •Email Marketing Subject Line: "Art That Speaks to You ✨ Inside: New Arrivals & Fan Favorites!"
• •Category Introduction (Music Posters): "Turn Up the Visuals. From timeless rock legends to today's chart-toppers, find the perfect print to celebrate the soundtracks of your life. Printed on premium paper for lasting impact."