Brand Tone

Empathetic and Heartfelt, Youthful and Sincere, Inspirational and Reflective, Professional and Clear

Brand Values

• •Intergenerational Connection
• •Preservation of Memories
• •Meaningful Gifting
• •Youth Entrepreneurship and Learning
• •Social Responsibility
• •Authenticity

Best Practices

• •Always Lead with Heart: Every piece of copy, whether a product description or a social media post, should tap into the core emotions of love, connection, nostalgia, and the value of personal history. Use words that evoke warmth and sincerity.
• •Emphasize "Why," Not Just "What": Don't just sell a book; sell the experience of connection, the joy of discovery, and the peace of mind that comes from preserving a legacy. Explain *why* telling one's story is important.
• •Maintain a Youthful yet Mature Voice: While acknowledging the founders' youth (which adds to the charm and sincerity), the overall communication should be mature, respectful, and articulate, especially when dealing with the sensitive nature of life stories. The enthusiasm of youth should translate into passion for the mission.
• •Incorporate Storytelling: Use anecdotes (even hypothetical ones if customer stories are limited initially) in your marketing to illustrate the impact of the book. Show, don't just tell, how it can bring families closer or uncover forgotten memories.
• •Be Inclusive and Gentle: The topic of life stories can be emotional. Ensure the language is inclusive, gentle, and encouraging. The questions within the book are described as "deep and genuine questions that touch both heart and soul," and the copywriting should reflect this thoughtful approach. Avoid any language that could feel pressuring or intrusive.

Social Perception

Positive and Supportive, Innovative and Thoughtful Product, Appreciation for Youth Initiative, Seen as a Provider of a Valuable Keepsake

Copy Examples

• •Headline: Don't Let Their Stories Fade. Give the Gift of a Lifetime. Body: In a world of fleeting moments, some things deserve to be timeless. "Jag Vill Höra Din Historia" is more than a book; it's a bridge between hearts, a way to hold onto the memories that matter most. Gift it to someone you love and watch their story unfold. Call to Action: Preserve a Legacy Today.
• •Headline: What if you could ask all the questions you never thought of? Body: Our "Jag Vill Höra Din Historia" book gently guides your loved ones through their life's journey, from childhood memories to profound reflections. It’s the most heartfelt way to say, "Your story matters to me." Call to Action: Start the Conversation.
• •Headline: More Than Just a Book. It's Their History, In Their Words. Body: Created by young hearts with a passion for connection, Din Historia UF brings you a beautifully designed book to capture the essence of a life lived. A perfect, thoughtful gift for parents, grandparents, and anyone whose story deserves to be cherished. Call to Action: Gift a Story.
• •Social Media Post (Image: Grandparent and grandchild looking at the book): Text: Coffee, stories, and a lifetime of memories. ❤️ Our "Jag Vill Höra Din Historia" book is made for these moments – helping you connect deeply and preserve the tales that shape your family. Who in your life has a story you long to hear? #DinHistoriaUF #IntergenerationalLove #MemoryKeeping #MeaningfulGift Call to Action: Discover the Book (Link in Bio).
• •Short Video Ad Script (Upbeat, sincere music): (Scene 1: Quick shots of old photos, then a young person looking thoughtful.) Voiceover (Warm, youthful): We get so busy, we forget to ask. (Scene 2: Hands writing in the "Jag Vill Höra Din Historia" book.) Voiceover: But every life holds incredible stories, lessons, and love. (Scene 3: The book being gifted, a smile.) Voiceover: "Din Historia UF" helps you capture them. The most meaningful gift you can give. (Text on screen: Din Historia UF. Your Story. Forever.) Call to Action: Learn more at dinhistoriauf.se