Brand Tone

Empowering and Confident, Friendly and Relatable, Sensual and Playful, Inclusive and Accepting, Passionate and Authentic

Brand Values

• •Female Empowerment & Self-Confidence
• •Individuality and Self-Expression
• •Quality and Comfort
• •Inclusivity & Body Positivity
• •Authenticity and Connection
• •Accessibility

Best Practices

• •Speak Your Audience's Language: Use relatable terms (like "Diluettes," "fogo no parquinho"), emojis where appropriate (especially on social media), and a conversational style that resonates with the target demographic.
• •Anchor in Your Core Values: Every piece of copy should subtly or overtly reinforce values like empowerment, self-love, inclusivity, and authenticity. Before publishing, ask: "Does this sound like Dilua? Does it empower?"
• •Balance Sensuality with Empowerment: While selling lingerie, the focus should remain on how the product makes the *wearer* feel (confident, beautiful, comfortable) rather than solely on external validation.
• •Be Authentic and Transparent: Share real stories (like the founder's journey), behind-the-scenes glimpses, and genuine customer interactions. Avoid overly corporate or impersonal language.
• •Maintain Consistency Across Platforms, Adapting to Nuances: While the core tone remains, adapt the expression for each platform. TikTok can be more informal and humorous, while the website's "Our Story" can be more narrative and emotive. Ensure the underlying message of empowerment and quality is always present.

Social Perception

Positive Customer Experience, Engaged Community, Trustworthy, Modern and Trendy, Supportive of Women

Copy Examples

• •Instagram Post (Image: Diverse group of smiling women in comfortable Dilua lingerie): Your body, your rules, your universe. ✨ At Dilua, we celebrate every phase, every curve, every unique spark that makes you, YOU. Discover lingerie that feels like a second skin and a first love. #DiluaLingerie #EmbraceYourPower #Diluettes
• •TikTok Video Teaser (Quick cuts of new sensual collection, ending with a wink): Ready to turn up the heat? 🔥 Our new collection just dropped, and it’s all about unleashing that inner fire. Get ready for your own ‘fogo no parquinho’ moment! 😉 Link in bio. #DiluaHotStuff #NewCollection #SelfLoveJourney
• •Product Description (For a comfortable cotton bralette): Meet your everyday bestie. This ultra-soft cotton bralette is designed for pure comfort without sacrificing an ounce of fabulous. Because feeling good in your own skin starts with what’s underneath. Perfect for all your 'luas' (moons) and moods. #DiluaComfort #EverydayElegance #BodyPositivity
• •Email Subject Line (For a special offer): Hey Diluette! ✨ A little treat to celebrate YOU. (Email Body Snippet): Because you deserve to feel amazing, inside and out. We believe in the magic of confidence, and sometimes, a beautiful new piece of lingerie is all it takes to ignite it. Enjoy [discount/offer] on us!
• •Website Banner (Focusing on inclusivity): For Every Woman, For Every Phase. Dilua Lingerie – Celebrating you from P to G3. Quality, comfort, and confidence, beautifully designed for your unique universe. #WeAreAllDiluettes