Brand Tone

Elegant & Sophisticated, Quality-Conscious & Craftsmanship-Focused, Functional & Practical, Trustworthy & Customer-Oriented

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Functionality & Practicality
• •Customer Satisfaction
• •Affordable Luxury
• •Ethical & Sustainable Sourcing

Best Practices

• •Prioritize "Elegant Simplicity": Use clear, concise language that conveys sophistication without being overly verbose or ostentatious. Focus on the inherent quality of the products.
• •Emphasize Material and Craftsmanship: Consistently highlight the use of "full-grain leather," "napa leather," "skilled artisans," "Swiss design," and specific crafting details like "folded and stitched edges." This reinforces the value and quality.
• •Balance Luxury with Functionality: While using terms associated with luxury, always tie them back to the practical benefits and longevity of the products (e.g., "elegance that endures," "style meets security with RFID").
• •Maintain a Confident and Assuring Voice: Use language that reflects confidence in the product's quality and durability. Mentioning the warranty and commitment to customer satisfaction reinforces this.
• •Develop a Lexicon of Brand Keywords: Create a list of preferred terms and phrases (e.g., "timeless," "enduring," "meticulous," "Swiss precision," "artisan crafted") and use them consistently across all platforms, from product descriptions to social media captions. Avoid slang or overly casual language.

Social Perception

Positive Perception of Quality, Seen as a Good Gift Option, Appreciation for Design and Functionality, Trusted Brand, Niche Recognition

Copy Examples

• •DiLoro: Swiss Design. Enduring Quality. For Life’s Essentials. Experience the DiLoro difference – where timeless Swiss design meets the rich touch of full-grain leather. Our accessories are meticulously crafted not just to hold your essentials, but to elevate your everyday with lasting style and practical elegance. Discover your perfect companion.
• •Secure Your Style. The DiLoro Men's Bifold Wallet, crafted from supple, full-grain napa leather, offers more than just sophisticated aesthetics. With advanced RFID-blocking technology and thoughtfully designed compartments, it’s the smart, elegant solution for the modern man.
• •For the Wordsmith. The Thinker. The Creator. Protect your finest writing instruments with the DiLoro Leather Pen Case. Handmade with precision from premium leather, its soft, non-tarnishing liner and secure closure ensure your pens travel in the style they deserve. #DiLoroLeather #SwissDesign #LuxuryLeather #PenCase #Craftsmanship
• •An Investment in Everyday Elegance: Discover DiLoro. At DiLoro, we believe luxury should be lasting. That’s why each of our leather goods is designed in Switzerland and handcrafted by skilled artisans using only the finest, ethically sourced materials. Explore our collection and enjoy an extended 2-year warranty with registration.
• •Timeless Craftsmanship. Modern Peace of Mind. DiLoro leather wallets feature integrated RFID protection, blending classic style with essential security. Shop now for enduring quality.