Brand Tone

Empathetic, Inspirational, Supportive, Authentic, Transparent

Brand Values

• •Empowerment
• •Authenticity
• •Resilience
• •Knowledge Sharing
• •Psychologically-Informed Marketing

Best Practices

• •Always Start with 'Why': Remind the audience of the deeper motivation behind starting an online business (freedom, passion, impact), mirroring Natalie's own story and mission.
• •Weave in Personal Anecdotes (Authentically): Continue sharing relatable aspects of the entrepreneurial journey – both challenges and triumphs – to maintain the empathetic and authentic connection.
• •Highlight the 'How' and the 'Why': Emphasize not just the steps to take, but the psychological principles behind them.
• •Showcase Success Stories (Including Your Own): Demonstrate the impact of your methods and products through real-life examples.
• •Encourage a Growth Mindset: Promote the idea that success is a journey and that learning and adapting are essential.

Social Perception

A relatable and knowledgeable mentor who provides practical guidance and empowers others to achieve digital entrepreneurship success through psychologically-informed marketing.

Copy Examples

• •Feeling lost in the social media maze? I get it! I've been there. Let's unlock your digital success together. #SocialMediaMarketing #DigitalEntrepreneur
• •Building an online business isn't always easy, but it's ALWAYS worth it. Believe in yourself, set clear goals, and let's make it happen! #OnlineBusiness #Motivation
• •The Ultimative Social Media Marketing Guide 2024 is here! Learn the strategies that ACTUALLY work, based on proven sales psychology. Link in bio! #SocialMediaGuide #MarketingTips
• •Stop just doing, start understanding! My approach is rooted in *why* things work, not just *what* to do. #SalesPsychology #MarketingStrategy
• •Remember *why* you started. Tap into your passion and share it! The world needs what you have to offer. #DigitalSuccessJourney #Motivation