Brand Tone

Supportive & Encouraging, Informative & Educational, Relatable & Approachable, Aspirational & Empowering, Friendly & Community-Focused

Brand Values

• •Community
• •Education & Knowledge Sharing
• •Empowerment
• •Authenticity & Transparency
• •Growth & Progress
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., "Supportive, not condescending," "Informal, but professional," "Using emojis to convey friendliness"). Include "do's and don'ts" for word choices and phrasing.
• •Speak Your Audience's Language: Understand the terminology, pain points, and aspirations of aspiring e-commerce entrepreneurs. Use language that resonates with them (e.g., "scaling," "conversion rates," "side hustle to full-time").
• •Prioritize "You" Over "We": Focus the copy on the user's needs, challenges, and how the brand can help them achieve their goals. For example, instead of "We offer great resources," try "You'll get access to resources that will help you..."
• •Incorporate Storytelling & Relatability: Share snippets of the founder's journey, member success stories, or common entrepreneurial struggles. This makes the brand more human and the advice more impactful.
• •Maintain Consistency Across All Channels: Whether it's a social media caption, email newsletter, website copy, or ad creative, the underlying tone and core messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

A valuable resource hub, A supportive community, Led by a credible and relatable founder, Practical and actionable, A motivating force

Copy Examples

• •Feeling stuck with your ad spend? 😟 You're not alone! Our latest blog post breaks down 3 simple strategies to optimize your campaigns without breaking the bank. Let's turn those clicks into customers, together! Link in bio. #EcomJourney #AdSpendTips #GrowYourStore
• •Your Ecom Dreams Are Valid ✨ + Join Fellow Go-Getters Inside!
• •Remember when 'e-commerce' felt like another language? I've been there! That's why Ecom and Coffee exists – to give you the clear, actionable steps and supportive community you need to thrive. Ready to build your empire? Learn more about the Club! #EcomAndCoffee #OnlineBusinessMadeSimple
• •Stop Scrolling, Start Selling! 🚀 Get the ultimate eCom learning toolkit and join a community that gets it. Welcome to Ecom and Coffee!
• •Unlock the secrets to finding winning products for your dropshipping store! This guide gives you actionable steps to discover profitable items. Click through to learn how Ecom and Coffee helps entrepreneurs like you succeed. #WinningProducts #DropshippingTips #EcommerceSuccess