Brand Tone

casual, trendy, and engaging. They often use a humorous and relatable approach in their social media content, particularly on TikTok. There's an element of being informative and helpful, especially in product descriptions and customization guides. The brand story emphasizes a solution-oriented and innovative spirit, born from a personal experience. Overall, the tone aims to be approachable and connected with its target audience.

Brand Values

• •Uniqueness and Personalization
• •Quality
• •Innovation
• •Customer Experience
• •Community/Lifestyle

Best Practices

• •Know Your Audience: Understand their slang, humor, and what resonates with them. The current tone aligns well with a younger, lifestyle-focused demographic.
• •Embrace the Origin Story: Weave in the relatable, problem-solving narrative behind the brand's creation to maintain authenticity.
• •Highlight Customization & Uniqueness: Consistently emphasize the personalization aspect, as it's a core brand value.
• •Keep it Casual but Clear: While being informal and trendy, ensure product information and calls to action are easy to understand.
• •Stay Visually Consistent: Ensure the language used in copy complements the vibrant, eye-catching visuals of the products on social media and the website. The "mood" in MoodTrays is visual as much as it is attitudinal.

Social Perception

Customers generally perceive MoodTrays positively, frequently praising product quality, customization options, and fast shipping. Many describe the products as "awesome," "great quality," and "spot on" designs. The LED and customization features are seen as unique and trendy. Products are often purchased as gifts, indicating a positive perception of their appeal and desirability. The brand is noted for good customer service and quick responses. The brand is strongly associated with smoking accessories and cannabis culture, which defines its primary audience.

Copy Examples

• •Headline: "Light Up Your Vibe. ✨ Design Your Own LED Tray."
• •Social Media Post: "Rolling into the weekend like... 🔥 Our LED trays are here to make your sessions epic. Tag a bud who needs one! #MoodTrays #LEDLife #CustomizeIt"
• •Product Description Snippet: "Tired of fumbling in the dark? We got you. Our original LED rolling tray was literally sparked from that exact struggle. Now, you can roll smooth, see your stuff, and set the mood, all with one sick tray. Personalize it and make it yours."
• •Email Subject Line: "💡 Fresh Drop! Sound On, Lights Up - New Bluetooth Speaker Trays!"
• •Ad Copy: "Don't just roll, GLOW. MoodTrays offers custom LED rolling trays that are as unique as you are. High quality, fast shipping, and endless design possibilities. Level up your setup today!"