Brand Tone

Academic/Scholarly, Formal, Authoritative, Erudite/Intellectual

Brand Values

• •Academic Excellence & Rigor
• •Advancement of Knowledge
• •Scholarly Community & Discourse
• •Accessibility (Open Access)
• •Specialization & Focus

Best Practices

• •Maintain Formal Language: Avoid colloquialisms, slang, overly casual phrasing, or contractions (e.g., use "do not" instead of "don't"). The language should always reflect academic professionalism.
• •Emphasize Precision and Clarity: Scholarly communication demands accuracy. Use precise terminology relevant to theater and performance studies. Ensure arguments are clearly articulated and well-supported.
• •Uphold Intellectual Integrity: All claims should be verifiable or presented as well-reasoned scholarly arguments. References to research, theories, or historical events must be accurate.
• •Focus on the Audience's Expertise: Address readers and contributors as peers within the academic community. Assume a foundational level of knowledge in theater studies, but explain specialized concepts clearly.
• •Reinforce Core Values in Messaging: Subtly weave in the journal's commitment to originality, rigor, and the advancement of the field in calls for papers, editorial statements, and descriptions. For example, consistently mention "peer-review," "original research," and "scholarly contribution."

Social Perception

Niche & Specialized, Credible (within its field), Resource for Researchers

Copy Examples

• •Didascalies invites submissions of original, rigorously researched manuscripts exploring the multifaceted dimensions of global scenography. We welcome contributions that offer innovative theoretical perspectives or present groundbreaking historical findings. Consult our detailed submission guidelines for consideration in our forthcoming issue.
• •Didascalies: A Scholarly Journal of Theater provides a distinguished, peer-reviewed platform for the dissemination of cutting-edge research in theater and performance studies. An open-access publication fostering intellectual discourse on the history, theory, and practice of the art form.
• •Dear Dr. [Scholar's Name], The editorial board of Didascalies has noted your significant contributions to [Specific area of theater studies]. We encourage you to consider our journal as a venue for your future research, particularly manuscripts aligned with our commitment to scholarly excellence in theater history and critical theory.
• •Since its inception, Didascalies has been dedicated to upholding the highest standards of academic inquiry. We champion original scholarship that critically engages with the diverse traditions and contemporary evolutions of theater and performance worldwide.
• •Announcing Volume [X], Issue [Y] of Didascalies, featuring insightful analyses of [Topic 1] and compelling new research on [Topic 2]. Access these scholarly articles now to deepen your engagement with contemporary currents in theater studies.