Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Supportive and Encouraging, Creative and Inspiring, Trustworthy and Quality-Focused

Brand Values

• •Creativity
• •Quality
• •Customer Satisfaction
• •Community
• •Joy and Relaxation
• •Canadian Identity

Best Practices

• •Speak from Passion: Write as a fellow diamond painting enthusiast. Use language that conveys genuine excitement and love for the craft (e.g., "dazzling," "satisfying," "masterpiece," "joy").
• •Foster Community: Address your audience directly and inclusively ("fellow crafters," "our creative community"). Encourage interaction and sharing.
• •Emphasize Quality and Trust: Clearly communicate the premium nature of your kits and your commitment to customer happiness. Mention specifics like "soft canvases," "super sparkly diamonds," and "fast Canadian shipping."
• •Keep it Positive and Encouraging: Frame diamond painting as an accessible, enjoyable, and rewarding activity for everyone, regardless of skill level. Focus on the benefits like relaxation and the joy of creation.
• •Highlight Canadian Roots (Subtly but Consistently): Where appropriate, mention your Canadian base, as this is a positive differentiator for your target market. Use phrases like "Proudly Canadian" or "Shipping from Canada."

Social Perception

Positive Reputation, Go-To for Canadian Crafters, Community-Oriented, Provider of a Relaxing Hobby

Copy Examples

• •Homepage Banner: "Unleash Your Sparkle! ✨ Discover Canada's favourite diamond art kits, crafted for creativity and calm. Your next masterpiece awaits!"
• •Product Description Snippet: "Get lost in the vibrant colours and satisfying 'click' of our premium 'Enchanted Forest' kit. Perfect for a cozy afternoon of creativity, our all-in-one sets include everything you need to bring this stunning scene to life. Plus, as a proud Canadian company, we ship quickly from right here in Ajax, Ontario!"
• •Social Media Post (Instagram/Facebook): "Look what you made! 🤩 We're absolutely obsessed with this incredible [Customer's Kit Name] creation by the talented @[CustomerHandle]! The sparkle is just dazzling! ✨ Want to be featured? Share your DiamondArt.ca projects with #DiamondArtCA. Let's spread the joy of creativity together!"
• •Email Subject Line for Promotion: "Rebecca's Weekly Pick: A Special Treat to Spark Your Creativity! 🇨🇦" (Referencing the founder for a personal touch).
• •Blog Post Intro: "Feeling stressed? Grab a cuppa and your favourite DiamondArt.ca kit! We believe in the power of creativity to soothe the soul. Today on the blog, we’re sharing 5 simple ways to make your diamond painting experience even more relaxing and joyful."