Brand Tone

Supportive and Empathetic, Positive and Encouraging, Informative and Practical, Community-focused, Reliable and Trustworthy

Brand Values

• •Making Life Easier
• •Improving Quality of Life
• •Personal Experience Driven
• •Quality and Reliability
• •Support and Community

Best Practices

• •Always Lead with Empathy: Start from a place of understanding the challenges and needs of people with diabetes. Use "we understand" or "we know" to build connection, reflecting the founder's experience.
• •Focus on Solutions and Benefits, Not Just Features: Explain how a product makes life *easier*, *simpler*, or *more manageable* rather than just listing its technical specifications.
• •Maintain a Positive and Empowering Voice: Even when discussing challenges, frame the narrative around solutions, support, and the possibility of living well with diabetes. Use words like "brighter," "joyful," "empower," and "happier."
• •Use Clear, Simple, and Accessible Language: Avoid overly technical jargon. The information should be easy to understand for everyone, regardless of their medical knowledge. Keep sentences relatively concise.
• •Incorporate the Founder's Story (Subtly or Directly): Reminding the audience that the brand was born from personal experience adds authenticity and reinforces the empathetic, understanding tone. Phrases like "Inspired by real life" or "Founded by someone who gets it" can be effective.

Social Perception

Helpful Resource, Understanding and Relatable, Niche Provider, Swedish-focused but with broader relevance

Copy Examples

• •Headline: Living with diabetes just got a little brighter. Body: At Diabetic Designed, we know the daily routine. That's why we've handpicked and created products to make your diabetes management smoother and your days a bit more joyful. From easy-to-carry glucose to stylish cooling cases, we're here for you. Inspired by real life, for your real life. #DiabetesSupport #EasierLiving
• •Headline: Your Diabetes Toolkit, Thoughtfully Designed. Body: Tired of searching for practical diabetes accessories? We've been there. Diabetic Designed offers a curated selection of high-quality essentials, like our popular cooling cases and the convenient DexiShot glucose. Making your everyday a little simpler. #DiabetesManagement #QualityProducts
• •Headline: More Than Products – It's a Community. Body: Founded by someone who understands, Diabetic Designed is more than just a shop. It's a place for support and solutions that genuinely help. Explore our range and join our community for tips and encouragement. Let's make diabetes easier, together. #DiabetesCommunity #FoundedOnExperience
• •Headline: Keep Your Cool, Wherever Life Takes You. Body: Don't let temperature worries limit your adventures. Our premium cooling cases for insulin pens and pumps ensure your supplies stay safe, so you can focus on living. Practical, reliable, and designed for you. #InsulinCoolingCase #TravelWithDiabetes
• •Headline: Quick Glucose, Happy You! Introducing DexiShot. Body: Need a fast-acting glucose boost that's easy to take? Meet DexiShot – our very own thoughtfully developed glucose shot. Designed for convenience and effectiveness, because managing lows should be simple. #DexiShot #GlucoseBoost #DiabetesCare