Brand Tone

Elegant & Sophisticated, Exclusive & Prestigious, Heritage-Rich & Authentic, Passionate & Artisanal, Aspirational

Brand Values

• •Excellence & Quality
• •Heritage & Tradition
• •Exclusivity & Rarity
• •Craftsmanship & Artistry
• •Elegance & Refinement
• •Celebration & Shared Moments

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of the DE WATÈRE tone (e.g., sophisticated vocabulary, avoidance of slang, emphasis on sensory details, storytelling style). Include examples of 'do's and don'ts.'
• •Prioritize Evocative Language: Use rich, descriptive words that appeal to the senses and paint a picture of luxury, quality, and the experience of enjoying DE WATÈRE Champagne. Focus on words like 'luminous,' 'velvety,' 'intricate,' 'legacy,' 'bespoke.'
• •Emphasize Storytelling: Weave the brand's rich history, the meticulous craftsmanship, and the unique qualities of the terroir into all forms of communication. Stories create emotional connections and reinforce authenticity.
• •Maintain Formality and Respect: Address the audience with a degree of formality that reflects the premium nature of the brand. Avoid overly casual language, colloquialisms, or humor that might undermine the sophisticated image.
• •Ensure Visual and Textual Harmony: The copywriting should always align with the visual identity. If the imagery is luxurious and elegant, the text must echo this. Consistency across all touchpoints (website, social media, brochures, emails) is crucial for building a strong, recognizable brand identity.

Social Perception

High-End & Luxurious, Boutique & Niche, Quality-Focused, Aspirational Purchase, Respect for Tradition

Copy Examples

• •Experience the epitome of refinement. Our Grand Prestige Brut Blanc, meticulously crafted from select Chardonnay and Pinot Noir, offers an intricate dance of brioche notes and vibrant citrus. A testament to time-honored tradition, designed for moments that deserve nothing less than perfection.
• •Since 1096, the pursuit of excellence has flowed through our veins. DE WATÈRE is more than Champagne; it is a legacy, a commitment to the terroir, and a story whispered in every effervescent bubble. Discover the heritage in every sip.
• •Elevate your celebrations from memorable to unforgettable. DE WATÈRE Champagne: the signature of an exceptional life, reserved for those who appreciate the rarest of luxuries. Curate your extraordinary.
• •Each bottle of DE WATÈRE is an ode to the art of Champagne. From the sun-kissed vineyards to the quiet cool of our cellars, every step is guided by passion and precision. This is craftsmanship, bottled.
• •Timeless elegance. Unforgettable moments. This is DE WATÈRE. #DeWatere #Champagne #Luxury #Heritage #Celebration