Brand Tone

Artisanal & Approachable (Passionate, Authentic, Descriptive & Sensory, Community-Focused)

Brand Values

• •Natural & Pure
• •Handmade & Artisanal
• •Ethical & Sustainable
• •Local Heritage
• •Customer-Centric

Best Practices

• •Lead with "Devon": Always anchor the brand in its location. Use phrases like "Handmade in Devon," "Inspired by the Devon coast," or "From our Devon workshop" to consistently reinforce this core part of your identity.
• •Use Sensory Language: Focus on smell, touch, and sight. Instead of just listing ingredients, describe them. "Uplifting citrus," "creamy lather," "delicate petals," and "warm, earthy scent" are more compelling than a simple list.
• •Tell the Story of "Handmade": Remind customers of the artisanal process. Use words like "crafted," "small-batch," "hand-poured," and "slowly-made" to differentiate from mass-produced competitors and add value.
• •Emphasize Ethical Values Clearly and Simply: Weave your values into your messaging. Phrases like "Plastic-free packaging," "Always palm-oil free," and "Kind to your skin and our planet" should be present across product descriptions, social media bios, and the company story.
• •Maintain an Approachable, Passionate Voice: Write as if you are speaking to a friend at a local market. Be warm, genuine, and enthusiastic. Share your passion for the products and the process, avoiding overly corporate or technical jargon. This builds community and loyalty.

Social Perception

High-Quality and Trustworthy; Authentic Local Business; Eco-Conscious Choice; Ideal for Gifting

Copy Examples

• •Unwind with the calming scent of a Devon summer. Our English Lavender Soap is handcrafted with pure essential oils and nourishing butters to gently cleanse and soothe your skin. Each bar is a small piece of countryside tranquility, made slowly and with care, just for you.
• •From our workshop to your home. ✨ There's nothing more satisfying than cutting a fresh loaf of our Sea Salt & Citrus soap. Handmade right here in the heart of Devon, it’s a little burst of coastal air for your morning routine. #DevonSoap #HandmadeInDevon #NaturalSkincare #PlasticFree
• •Pure. Simple. Naturally Devon. Discover skincare crafted with locally sourced ingredients and a passion for purity. Free from plastics, palm oil, and promises. Just honest, handmade goodness.
• •It started with a simple belief: what we put on our skin should be as pure as the nature that surrounds us. Inspired by the wild beauty of Devon, we pour that passion into every soap, melt, and candle we create. We are a family business, dedicated to ethical practices and the simple joy of a truly natural product.
• •A Gift from Devon | Treat Them (or Yourself)! Looking for something special? Our handmade gift sets are a thoughtful way to share the serene scents of Devon. Each box is packed with our best-selling, all-natural treats. Perfect for birthdays, thank yous, or a simple moment of self-care.