Brand Tone

Artistic & Expressive, Confident & Pioneering, Sophisticated & Luxurious (aspirational), Globally Inspired & Inclusive, Passionate & Imaginative

Brand Values

• •Creativity & Originality
• •Quality
• •Innovation & Technology
• •Customer Satisfaction
• •Ethical Conduct & Responsibility
• •Inclusivity & Diversity
• •Value Creation

Best Practices

• •Embrace Artistic Language: Consistently use rich, descriptive adjectives that evoke vibrancy, creativity, and sophistication. Words like "vibrant," "opulent," "expressive," "innovative," "breathtaking," and "unique" should be staples.
• •Highlight the "Art & Design" Fusion: Always connect the products back to the core concept of art and design. Explain the inspiration behind collections or the artistic merit of the prints.
• •Showcase Technological Prowess Subtly: While the technology is a key differentiator, integrate it naturally. Focus on the benefits of the technology (e.g., "unmatched detail," "lasting vibrancy") rather than just technical jargon.
• •Maintain an Inspirational and Confident Voice: The copy should inspire customers to express themselves through the unique designs. The tone should be confident in the brand's quality, originality, and pioneering spirit.
• •Infuse Global & Inclusive Sensibilities: Where appropriate, reference diverse cultural inspirations respectfully. Ensure language is inclusive and welcoming, reflecting the stated brand value of diversity.

Social Perception

Positive Customer Reviews, Recognized for Digital Printing Expertise, Artistic and Unique, Associated with Quality and Vibrancy, Limited Mainstream Media Visibility

Copy Examples

• •Unleash your inner artist. Our new 'World Weave' Kaftan Collection is a vibrant tapestry of global inspiration, digitally printed on flowing silks. More than an outfit, it's a statement. Drape yourself in art. #DevarshyArts #WearableArt #DigitalPrintLuxury
• •Transform your space into a masterpiece. Devarshy’s digitally printed curtains fuse avant-garde design with unparalleled quality, bringing breathtaking artistry to your windows. Elevate your home with a touch of the extraordinary. #DevarshyHome #ArtForLiving #LuxuryInteriors
• •From your vision to vibrant reality. Devarshy empowers designers and creators with pioneering digital textile printing. Unmatched color, exquisite detail, and a commitment to your unique artistry. Let's create something revolutionary. #DigitalTextilePioneers #DevarshyCreates #FabricInnovation
• •At Devarshy, we don't just make fabrics; we craft experiences. Each thread tells a story of passion, innovation, and a world of inspiration. Discover designs that speak to your soul. Express yourself. Live artfully. #Devarshy #ArtMeetsDesign #GloballyInspired
• •It's all in the details. ✨ Zoom in on the intricate beauty of our 'Baroque Bloom' cushion cover. Every swirl, every shade, a testament to the art of digital printing and our passion for the exquisite. Dare to be different. #DevarshyDetails #VibrantLiving #TextileArt