Brand Tone

Inspirational & Aspirational, Elegant & Chic, Friendly & Accessible, Passionate & Knowledgeable, Descriptive & Evocative

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Inspiration & Creativity
• •Customer Centricity & Service
• •Heritage & Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., inspirational, elegant, friendly), preferred vocabulary, "words to use," and "words to avoid." Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the materials, the craftsmanship, or the feeling they evoke. Use vivid and descriptive language that aligns with the elegant and inspirational tone.
• •Maintain a Consistent Persona: Whether it's on social media, the website, or email, the "voice" should feel like it's coming from the same personality – one that is passionate about design, knowledgeable, and approachable, like a trusted friend ("Deux Amis").
• •Balance Aspiration with Accessibility: While showcasing beautiful and chic interiors, ensure the language remains inviting and doesn't alienate potential customers. Emphasize how Deux Amis can help *them* achieve that style.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful aspect of the brand tone. Personalize responses where possible and show genuine interest in customer queries and feedback. This reinforces the "Two Friends" ethos.

Social Perception

Positive: Generally, Deux Amis is perceived positively as a provider of stylish, quality home furnishings and décor. Trusted Source for Inspiration: Customers and followers look to their social media and website for interior design ideas. Good Quality Products: While not exclusively luxury, the products are seen as being of good quality for their price point. Helpful and Friendly Service: Especially noted for their physical store staff and their willingness to offer advice. Aesthetically Pleasing: The brand is strongly associated with a beautiful and desirable aesthetic.

Copy Examples

• •Instagram Post (New Sofa Collection): "*Dive into comfort, emerge in style. ✨ Our new sofa collection has arrived, blending timeless elegance with contemporary comfort. Discover the piece that doesn’t just fill a space, but creates a feeling. Which one whispers ‘home’ to you? #DeuxAmisInterieur #NewCollection #ElegantLiving #HomeDecorBelgium*"
• •Facebook Ad (Seasonal Decor): "*Refresh your nest this season! 🍂 From cozy throws that invite you to linger, to statement vases that capture the light – find those perfect touches at Deux Amis. Let us help you curate a home that tells your story. Visit us in Wavre, Waterloo, or online! #DeuxAmis #SeasonalDecor #HomeInspo #BelgianDesign*"
• •Website Banner (Interior Design Service): "*Dreaming of a home makeover but not sure where to start? Our ‘Conseils Déco’ are here to guide you. Let our passionate experts help you transform your vision into a beautifully styled reality. Book your consultation today! #DeuxAmisConseils #InteriorDesign #ExpertAdvice #YourDreamHome*"
• •Email Newsletter Snippet (Highlighting Artisanal Product): "*More than just an object, it’s a story. This week, we’re spotlighting our hand-finished [Product Name], a testament to craftsmanship and unique design. Bring a touch of artisanal charm into your home. Explore its beauty. #DeuxAmisFinds #ArtisanalDecor #QualityCraftsmanship #UniqueHome*"
• •Pinterest Pin Description (Bedroom Inspiration): "*Sanctuary found. 🌙 Soft textures, calming hues, and lighting that soothes. Creating your dream bedroom is about curating a space where you can truly unwind. Discover inspiring pieces and ideas on our 'Chambre de Rêve' board. #DeuxAmisPinterest #BedroomGoals #InteriorStyling #ChicComfort*"