Brand Tone

Friendly and Approachable, Caring and Empathetic, Creative and Enthusiastic, Helpful and Accommodating

Brand Values

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration and Commemoration
• •Community and Connection

Best Practices

• •Understand Your Audience: Always write with your target customer in mind. Use language and references they will connect with and appreciate. For Details by MRK, this means keeping it warm, relatable, and focused on the joy of personalization.
• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, empathetic, creative), provide examples of do's and don'ts, and list preferred terminology or phrases. This ensures anyone creating content stays consistent.
• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. Make it easy for customers to understand your products, services, and the customization process.
• •Inject Personality Authentically: Let the passion for creation and customer satisfaction shine through. Use emojis appropriately (as they currently do) to add warmth, but ensure it aligns with the message's context. Be genuine in your enthusiasm.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and customer communications to ensure they still align with your intended brand tone and values. Adapt as your brand evolves or as you learn more about your audience's preferences.

Social Perception

Trusted Creator of Custom Goods, Go-To for Thoughtful Gifts, Supportive of Personal Expression, Responsive and Customer-Focused

Copy Examples

• •Sip in style with your story! ✨ Our new customizable tumblers are here to keep your drinks perfect and your personality shining. Dream up your design, and we'll bring it to life! What will yours say? #DetailsByMRK #CustomTumbler #PersonalizedGifts #YourStyle
• •Caps off to the grads! 🎓 Celebrate their amazing achievement with a personalized keepsake they'll treasure forever. From custom tees to memorable shadow boxes, let's create something as unique as their journey. Message us to start designing! #GraduationGift #ClassOf2024 #PersonalizedGraduation #MadeWithLove
• •From a spark of an idea to a finished piece made just for you! ❤️ We love the journey of creation here at Details by MRK. Seeing your visions come to life is what makes our day. Got a special project in mind? Let's chat! #HandmadeWithCare #CustomCreation #BehindTheDetails #SmallBusinessLove
• •Warm hearts and cozy vibes! 🥰 Our custom hoodies and sweaters are perfect for [current season/holiday]. Design yours with a special quote, a fun graphic, or a meaningful date. Let's make something you'll love to live in. Shop now via the link in bio! #CustomApparel #CozySeason #PersonalizedHoodie #DetailsByMRKStyle
• •What's the most meaningful custom gift you've ever received or given? We believe every personalized item tells a story, and we'd love to hear yours! Share in the comments below. 👇 #GiftStories #PersonalizedTreasures #MeaningfulGifts #CommunityLove