Tono de Marca

enthusiastic, accessible, and nostalgic

Valores de Marca

• •Family & Togetherness
• •Fun & Entertainment
• •Quality & Thematic Accuracy
• •Entrepreneurship & Resilience
• •British Heritage & Local Connection

Mejores Prácticas

• •Embrace Enthusiasm: Let your genuine excitement for games and the featured brands shine through in your language. Use exclamation points appropriately and convey a sense of joy.
• •Keep it Accessible: Avoid overly complex jargon. Explain game concepts simply. The tone should feel welcoming to both seasoned board gamers and families looking for casual fun.
• •Leverage Nostalgia: When promoting licensed games, tap into the emotional connections people have with those brands. Use evocative language that reminds them of their favourite moments from the shows or movies.
• •Highlight the "Why": Connect the games back to the core values of family, fun, and togetherness. Share the story of the brand's origins and Rachel Lowe's journey to add a personal, relatable touch.
• •Engage with Warmth: In customer interactions and social media replies, maintain a friendly, approachable, and helpful demeanour. Reflect the wholesome feel of many of the licensed properties.

Percepción Social

Positive Associations with Licensed Brands, Seen as Family-Friendly, Founder's Story is Well-Known and Respected, Mixed Gameplay Reviews for Some Titles, Appreciation for Game Artwork and Components

Ejemplos de Copy

• •Headline (The Repair Shop Game): "Gather Your Heirlooms, It's Game Night! ✨ Bring the heartwarming magic of The Repair Shop home with our new board game. Perfect for the whole family!"
• •Social Media Post (General): "Weekend plans? 🤔 How about a trip to [Specific Destination Game Location, e.g., Hogwarts, Downton Abbey, or Portsmouth] without leaving your living room! Our Destination games are all about fun, laughter, and a little friendly competition. Who's in your gaming crew tonight?"
• •Product Description Snippet (Rachel Lowe Story): "From a taxi driver's dream to your family's new favourite game. ❤️ Our founder, Rachel Lowe, poured her passion into creating games that bring people together. Discover the journey behind Destination Board Games."
• •Email Subject Line (New Release): "Get Ready to Roll! 🎲 [New Game Title] Has Arrived!"
• •Website Banner (Family Focus): "Creating Memories, One Game at a Time. Explore our collection of board games and puzzles designed for shared fun and laughter."