Brand Tone

Authentic & Heritage-Focused, Ethical & Conscious, Story-Driven & Emotive, Passionate & Proudly Indian, Quality & Craftsmanship-Oriented, Community-Centric

Brand Values

• •Artisan Empowerment & Fair Trade
• •Preservation of Heritage
• •Ethical & Sustainable Practices
• •Quality & Craftsmanship
• •Transparency & Authenticity
• •Community & Collaboration
• •Customer-Centricity

Best Practices

• •Prioritize Storytelling: Always weave in the narrative of the artisans, the heritage of the craft, or the impact of the purchase. This reinforces the emotional connection and brand values.
• •Emphasize Ethical & Sustainable Aspects: Consistently highlight the use of upcycled materials, fair labor practices, and the brand's commitment to conscious fashion. This is a key differentiator.
• •Use Authentic & Respectful Language: When speaking about artisans and Indian culture, use language that is genuine, respectful, and celebratory. Avoid tokenism.
• •Focus on Quality & Craftsmanship Details: Describe the handcrafted nature, the materials, and the comfort, linking these back to the skill of the artisans and the value for the customer.
• •Maintain a Tone of Passion & Pride: Let the passion for Indian heritage, artisan empowerment, and the brand's mission shine through in the copy. Be confident and inspiring.

Social Perception

Positive & Admirable, Ethically Conscious Choice, High Quality & Comfortable, Supportive of Artisans, Innovative, Transparent, Proudly Indian

Copy Examples

• •Headline: Walk with Heritage. Empower Artisans. Body: Each Desi Hangover pair is more than just a shoe; it's an 800-year-old story woven by skilled hands. With every step you take in our handcrafted leather footwear, you're supporting fair wages and sustainable futures for our artisan families in rural India. Experience authentic craftsmanship, consciously made.
• •Headline: Conscious Fashion, Crafted with Soul. Body: Discover the beauty of upcycled leather, transformed into timeless designs by our dedicated artisans. At Desi Hangover, we believe in fashion that feels good and does good. Join us in preserving traditions and uplifting communities, one unique pair at a time.
• •Headline: The Story Behind Your Sole. Body: Tap into transparency. Our innovative Impact Tracker (on select styles) reveals the journey of your shoes – from the artisan who crafted them to the sustainable materials used. Wear your values with Desi Hangover, where every purchase makes a difference.
• •Headline: Handcrafted Comfort. Enduring Style. Indian Heart. Body: Experience the Desi Hangover difference: meticulously handcrafted leather shoes that blend traditional Indian artistry with contemporary design. Comfort that lasts, style that speaks, and a commitment to the hands that create. Be Indian, Buy Indian, with pride.
• •Headline: More Than Shoes. It's a Movement. Body: Join a community that cares. Desi Hangover is built on empowering artisans, celebrating heritage, and championing sustainable practices. Choose footwear that reflects your values and helps us build a better tomorrow for rural craftspeople.