Brand Tone

Professional and Experienced, Solution-Oriented and Customer-Centric, Inspiring and Modern, Conscious and Responsible, No-Nonsense and Reliable

Brand Values

• •Quality and Functionality
• •Customer Focus and Personal Service
• •Sustainability and Responsibility
• •Inspiration and Design
• •Reliability and Expertise

Best Practices

• •Prioritize "You" over "We": Focus copy on the customer's needs, challenges, and aspirations. Instead of "We offer sustainable furniture," try "Create a sustainable workspace you'll love, with our consciously sourced furniture."
• •Balance Professionalism with Inspiration: Maintain an expert voice but infuse it with language that evokes creativity and well-being in the workspace. Use words like "inspire," "sfeervol" (atmospheric), "pleasure," and "innovative" alongside terms like "ergonomic," "functional," and "efficient."
• •Clearly Articulate Value Beyond Products: Emphasize the benefits of their 25 years of experience, personal advice, design services, and commitment to sustainability. The copy should reflect that they are not just selling furniture, but creating better work environments.
• •Be Direct and Transparent (No-Nonsense): Especially when discussing services, custom orders, and their "conscious choices" (like made-to-order to reduce waste). Avoid jargon where possible and be clear about processes.
• •Maintain Visual and Textual Harmony: Ensure the copy on all platforms (website, social media, ads) aligns with the visual identity, which appears to be modern, clean, and focused on well-designed spaces. The language should complement the inspiring imagery they share.

Social Perception

Knowledgeable Specialist, Trusted Advisor, Provider of Quality & Custom Solutions, Client-Oriented Business

Copy Examples

• •Headline: Transform Your Workspace. Inspire Your Team. Body: With 25 years of expertise, LN Kantoorinrichting designs and delivers office environments that are not just functional, but truly inspiring. Discover custom solutions and sustainable choices at kantoormeubels.online. Let's build your perfect office, together.
• •Headline: Conscious Design. Lasting Quality. Body: At kantoormeubels.online, we believe in furniture that’s good for you and the planet. Our made-to-order pieces from European craftsmen minimize waste and maximize style. Invest in a workspace that reflects your values.
• •Headline: Your Vision, Expertly Furnished. Body: Don't just buy office furniture, create an experience. LN Kantoorinrichting offers personalized advice and project management to bring your ideal office to life. From ergonomic chairs to complete inspiring interiors, we’re your dedicated partner.
• •Headline: Work Smarter, Not Harder. (And in Style!) Body: Boost productivity and well-being with our ergonomic and stylish office solutions at kantoormeubels.online. From acoustic pods for focus to collaborative desking, find everything you need for a modern, efficient, and enjoyable workspace.
• •Headline: The No-Nonsense Approach to a Brilliant Office. Body: For 25 years, LN Kantoorinrichting has been the reliable choice for businesses seeking quality office furnishings without the fuss. We offer professional service, dependable quality, and a commitment to making your project seamless. Experience the difference expertise makes.