Brand Tone

Professional, Accessible, and Service-Oriented.

Brand Values

• •Quality Curation
• •Customer-Centric Service
• •Value Proposition

Best Practices

• •Maintain a Helpful, Professional Tone: Avoid overly casual slang or hype-driven language. The copy should always sound approachable, clear, and professional, reinforcing the brand as a reliable retailer.
• •Highlight Quality and Brand Names: Consistently mention the trusted brands you stock (e.g., Vassalli, Newport) in product descriptions and marketing materials. This builds credibility through association.
• •Emphasize Service: Integrate service-oriented phrases throughout the copy. Reminders about "Easy Returns," "Click & Collect," and invitations to call the physical store for advice will strengthen the customer-centric value.
• •Bridge the Online-Offline Gap: Mention the physical store in Taradale in your online copy. This reinforces the brand's local roots and trustworthiness, making online customers feel connected to a real place and real people.
• •Keep it Clean and Simple: Ensure all copy, from website banners to email subject lines, is easy to read and understand. The brand's strength is its simplicity and accessibility, and the copy should reflect that. Focus on clear benefits (e.g., "Free delivery," "Timeless style," "Lasting quality") rather than ambiguous fashion jargon.

Social Perception

Low-Profile and Localized.

Copy Examples

• •Effortless Style, Curated for You. Discover the new collection from Loobie's Story & Vassalli. Free shipping on orders over $150.
• •Hello [Customer Name], refresh your wardrobe with timeless pieces from Designers Taradale. From cozy knitwear perfect for a cool evening to elegant dresses for any occasion, we've handpicked the best of the season for you. Explore our new arrivals and enjoy effortless style, delivered right to your door.
• •The Perfect Everyday Knit by [Brand Name]: Crafted with a blend of merino and cashmere, this sweater offers both luxurious softness and lasting quality. Its classic silhouette makes it a versatile staple for any wardrobe. Have a question about the fit? Don't hesitate to call us at our Taradale store – we're here to help!
• •SALE ALERT! ✨ Find your perfect look for less. Selected styles are now 30-50% off, in-store and online. Limited sizes available, so be quick! Tap to shop or visit us on Gloucester Street in Taradale this weekend.
• •For over [X] years, Designers Taradale has been a cornerstone of style in Napier. We believe in the power of a great outfit and are dedicated to helping you find yours. We carefully select pieces from trusted brands known for their quality and timeless appeal, ensuring you feel confident and chic every day.