Brand Tone

Promotional & Value-Oriented, Aspirational yet Accessible, Direct & Straightforward, Casually Stylish, Energetic (on TikTok)

Brand Values

• •Value for Money
• •Style & Fashion
• •Accessibility
• •Variety
• •Convenience

Best Practices

• •Prioritize Value, Always: Ensure that the benefit of the price or deal is clearly communicated in most promotional copy. Use phrases like "Save Big," "Limited-Time Offer," "Unbeatable Price," "Designer for Less."
• •Keep it Casually Confident: Use language that is approachable, friendly, and exudes confidence in the style being offered. Avoid overly formal or technical jargon. Inject a bit of enthusiasm (e.g., "Score this look!").
• •Focus on Aspirational Attainability: Frame designer items as accessible luxuries. Highlight the style and brand appeal, then immediately follow with the attractive price point or discount.
• •Be Direct and Action-Oriented: Use clear calls to action (CTAs) like "Shop Now," "Discover the Deals," "Get Yours Today," "Don't Miss Out." Make it easy for the customer to understand what to do next.
• •Visually Align Copy: Ensure the tone of the copy matches the visuals. If the image is casual and energetic, the copy should reflect that. If it's a straightforward product shot, the copy can be more descriptive yet still highlight the value. Maintain consistency across all platforms, adapting slightly for the specific audience and format of each (e.g., more playful on TikTok, slightly more descriptive in email).

Social Perception

Largely perceived as a go-to online store for deals on specific brands rather than a standalone brand with a deep, emotionally resonant brand story of its own. The "Always Get Lucky" name itself adds a slightly playful or aspirational touch related to finding good fortune (in deals or style). Some customers have reported issues related to customer service, shipping, and authenticity concerns.

Copy Examples

• •Social Media Post (Image: Model wearing Lucky Brand jeans and a shirt): New arrivals just dropped! 🔥 Get that iconic Lucky Brand style without breaking the bank. Shop jeans, tees, and more – all up to 50% off this week only! Link in bio. #AlwaysGetLucky #LuckyBrand #MensFashion #DesignerDeals #StyleForLess
• •Email Subject Line: 🎉 You Got Lucky! Exclusive Access to Our 70% Off Designer Blowout!
• •Website Banner Text: ALWAYS GET LUCKY | Designer Styles. Unbeatable Prices. Refresh Your Wardrobe Today.
• •TikTok Video Caption (Video: Quick outfit changes featuring different sale items): Your wallet will thank you 🙏 Cop these designer looks for way less! Which fit is your fave? 👇 #GetLuckyFits #SaleHaul #OOTD #DesignerSteals #AlwaysGetLucky
• •Product Description Snippet (for a jacket): The perfect layer for instant cool. This [Brand Name] jacket delivers on style and comfort, now at a price that feels like hitting the jackpot. Limited stock – get lucky before it's gone!