Brand Tone

Youthful, Friendly, Creative & Trendy

Brand Values

• •Personalization & Individuality
• •Creativity
• •Accessibility
• •Trendiness & Style
• •Customer Satisfaction

Best Practices

• •Know Your Audience Deeply: Understand the slang, emojis, and communication style of your young, trend-conscious Ecuadorean audience. Speak their language authentically.
• •Embrace Visuals & Emojis: Continue using vibrant imagery and relevant emojis (✨, 😎, 💖, 🇪🇨, 🚀, 🤩, 🥰, 😉, 🎁) to enhance the youthful, friendly, and expressive tone. Don't overdo it, but use them to add personality.
• •Keep it Conversational & Upbeat: Use contractions (it's, you're), ask questions, and maintain a positive, enthusiastic voice. Avoid overly formal or technical jargon.
• •Highlight Personalization & Creativity: Consistently reinforce the message that your products are about self-expression and uniqueness. Use words like 'your,' 'custom,' 'design,' 'create,' 'unique,' 'style,' 'vibe.'
• •Be Consistent Across Platforms: While the format might change (e.g., Instagram caption vs. website copy), the core tone – youthful, friendly, creative, and trendy – should remain consistent wherever the brand communicates. Ensure any new team members understand and can replicate this voice.

Social Perception

Customers and the public likely perceive Design Celulares as a go-to online shop for unique and personalized phone accessories in Ecuador. They are seen as a source for trendy items that allow for self-expression. The brand is likely perceived as relatively small, local (Buena Vista based, but serving nationally), and digitally native, primarily engaging through social media. The ability to get custom designs is a strong positive perception point. There's an implicit trust in their ability to deliver personalized products as advertised, fostered by visual proof on their Instagram.

Copy Examples

• •✨ Your phone called, it wants a glow-up! ✨ Check out our NEW collection of custom case designs that are almost as unique as you are. 😎 DM us to start designing yours & let's make some magic! 🚀 #DesignCelulares #CustomCases #PhoneStyle #Ecuador
• •Don't just own a phone, make it YOURS. 💖 Unleash your creativity with Design Celulares. Personalized cases, pop sockets, and more! Tap to design your vibe. 👉
• •Weekend mood: New phone case! 🤩 Which style are you vibing with more? [Poll: Sparkly & Glam vs. Minimalist & Chic] Vote now & let us know! P.S. We can make BOTH happen! 😉 #PhoneFashion #PersonalizaTuCelular
• •🎁 The perfect gift? Something they'll use every day and ADORE! 🥰 Give the gift of personalized style with a custom case from Design Celulares. Order by [Date] for [Holiday] delivery! 🇪🇨 #GiftIdeas #RegalosUnicos #TechAccessories
• •Tired of boring phone grips? 🙄 Level up your selfie game AND your style with a custom pop socket! Add your fave pic, initial, or design. Stick it, pop it, love it. It's that simple to add a personal touch! ✨ Create yours now!