Brand Tone

Enthusiastic & Playful, Solution-Oriented & Helpful, Modern & Trendy, Direct & Action-Oriented

Brand Values

• •Innovation: Offering "productos innovadores" (innovative products) is a stated goal.
• •Fun & Excitement: The core idea of "desentediando" (un-boring) implies a value placed on enjoyment and breaking monotony.
• •Practicality & Convenience: Many products seem chosen for their ability to simplify tasks or add convenience to everyday routines.
• •Accessibility: By offering a variety of products online, they aim to make these interesting items easily accessible.
• •Daily Improvement: The tagline "Transformando lo cotidiano en extraordinario" suggests a desire to enhance customers' daily lives.

Best Practices

• •Embrace the "Un-Boring" Philosophy: Every piece of copy, from a product title to a customer service email, should subtly reflect the core idea of making life more interesting, efficient, or fun. Use vibrant, positive language.
• •Focus on Benefits with a Playful Twist: Don't just list features; explain how the product solves a problem or enhances life, but do it with a touch of enthusiasm and perhaps light humor where appropriate. Highlight the "extraordinary" in the "cotidiano" (everyday).
• •Use Engaging and Action-Oriented Language: Employ strong verbs and inviting calls to action. Make the audience feel excited to explore and discover. Emojis can be used (as seen on their Instagram) to add personality, especially on social media.
• •Maintain a Consistent Voice Across Platforms: Whether it's the website, Facebook, or Instagram, the core personality – enthusiastic, helpful, modern – should shine through. Adapt the style slightly for the platform, but not the underlying tone.
• •Develop a Brand Lexicon/Style Guide: Create a list of "on-brand" and "off-brand" words and phrases. For example, "on-brand" might include: innovative, discover, transform, fun, smart, solution, everyday magic. "Off-brand" might be: mundane, basic, complicated, standard. This helps ensure everyone writing for the brand sounds consistent.

Social Perception

The brand aims to be seen as a source of innovative, fun, and useful products that combat boredom and improve daily life. The primary perception is currently shaped by the brand's own marketing messages on its website and social media channels.

Copy Examples

• •Headline (General): Stop Boredom. Start Living. Discover Desentediando! Body: Tired of the same old routine? At Desentediando, we find the coolest gadgets and most ingenious products to inject a dose of extraordinary into your everyday. Why be bored when you can be brilliant?
• •Social Media Post (Product - e.g., Mini Projector): Movie night just got an upgrade! 🎬✨ Transform any room into a cinema with our ultra-portable Mini Projector. Say goodbye to boring evenings and hello to epic entertainment! #Desentediando #MovieMagic #GadgetGoals #HomeCinema
• •Product Description Snippet (Problem/Solution): Is your kitchen counter chaos? Our [Product Name, e.g., 14-in-1 Vegetable Slicer] is here to rescue your meal prep! Chop, slice, and dice your way to delicious, stress-free cooking. Make tedious tasks disappear! #KitchenHacks #DesentediandoLife
• •Email Subject Line: 🎉 Un-Bore Your Week with These Fresh Finds! Email Body Intro: Hey [Customer Name], Ready to shake things up? We've curated a new collection of innovative and fun products designed to make your daily grind a little less grinding. Let's make 'ordinary' a thing of the past!
• •Instagram Ad Copy (Focus on Fun/Innovation): Life's too short for dull moments! 🚀 At Desentediando, we're obsessed with finding those 'aha!' products that bring a smile to your face and a spark to your day. Tap to explore the fun! #InnovativeLiving #NotSoOrdinary #DesentediandoFinds