Brand Tone

Family-Oriented, Warm, Relatable, Inspirational, Trendy and Approachable, Authenticity

Brand Values

• •Family-Centric
• •Affordability & Value
• •Comfort & Style
• •Quality
• •Giving Back
• •Diversity
• •Convenience

Best Practices

• •Embrace Storytelling: Continue to weave the Derrico family narrative into product descriptions and social media, making the brand relatable and authentic.
• •Maintain a Warm and Inclusive Voice: Use language that is welcoming, friendly, and speaks to families of all shapes and sizes.
• •Highlight Value and Practicality: Consistently emphasize the affordability, comfort, and style benefits that are core to the brand's promise.
• •Showcase Real-Life Use: Feature user-generated content or lifestyle shots of diverse families enjoying the clothing in everyday situations.
• •Reinforce the 'Giving Back' Message: Regularly remind customers about the charitable component to build an emotional connection and reinforce brand values.

Social Perception

The public perception of Derrico's Kloset is strongly intertwined with the perception of the Derrico family from their TLC show. Customers and followers appear to have a positive connection with Karen Derrico and the family, often expressing support and admiration in social media comments. The brand is likely perceived as genuine and down-to-earth due to its direct association with a real family's lifestyle and challenges. The charitable aspect of donating to cancer-affected families likely enhances a positive social perception.

Copy Examples

• •Dress your whole crew in love! 👨‍👩‍👧‍👦 Derrico's Kloset brings you family fashion that’s comfy, stylish, and kind to your wallet. #FamilyStyle #DerricosKloset
• •From playdates to picture day, find the perfect outfits for every memory at Derrico's Kloset. Because every family moment deserves a great look! ✨ #AffordableFashion #FamilyFirst
• •More than just clothes, it's a feeling! Wrap your loved ones in the warmth and style of Derrico's Kloset. Shop today and support families in need. ❤️ #FashionWithACause #DerricoValues
• •Tired of store-hopping for the family? We get it! Derrico's Kloset is your one-stop shop for trendy, quality clothing for everyone. Making family shopping easy and fun! 🛍️ #ShopDerricos #TrendyFamily
• •Inspired by our big family, created for yours. Discover the joy of dressing your family in clothes that are as comfortable as they are cute. Welcome to Derrico's Kloset! #BigFamilyLove #ComfortAndStyle