Brand Tone

Empathetic & Understanding, Reassuring & Confidential, Educational & Informative (with an informal touch), Aspirational & Positive, Direct & Solution-Oriented

Brand Values

• •Feminine Well-being
• •Natural Balance & Gentleness
• •Openness & Destigmatization
• •Efficacy & Results
• •Innovation
• •Safety

Best Practices

• •Use a Blend of Reassurance and Positivity: Frame product benefits not just around solving a "problem," but around achieving a positive state of being – comfort, confidence, happiness, and well-being.
• •Maintain an Educational Stance (where appropriate): Continue leveraging the "Dermanova Education" angle.
• •Use language that reflects the desires of the target audience (as seen in their TikTok content).
• •Incorporate Culturally Relevant Language and Scenarios: Continue using Moroccan Darija where appropriate (especially on platforms like TikTok) and allude to relatable life situations or aspirations (like happiness in marriage, self-confidence) to connect authentically with the local Moroccan audience.
• •Because you deserve to feel your best, every day. Embrace your beauty with confidence.

Social Perception

The brand seems to resonate with its target audience on TikTok, evidenced by likes and engagement on posts discussing intimate care and its benefits. By using Moroccan Darija and addressing topics pertinent to married women and those seeking confidence in intimate areas, they connect on a cultural level. The call to 'Trust Dermanova' implies a focus on building trust with its audience.

Copy Examples

• •The Revolution in Feminine Intimate Care.
• •Combining softness, effectiveness, and innovation.
• •This way, you can feel confident and comfortable at all times.
• •Trust Dermanova for radiant skin and daily well-being!
• •It's time for you, married lady, to catch your life partner's attention and rediscover the happiness of the smallest moments, with beauty that restores self-confidence.