Brand Tone

Innovative & Scientific, Caring & Empathetic, Solution-Oriented & Supportive, Trustworthy & Safe

Brand Values

• •Innovation
• •Compassion & Accessibility
• •Integrity & Quality
• •Efficacy & Results
• •Health First

Best Practices

• •Lead with Science, Support with Empathy: Always highlight the innovative technology (M.A.X., miRNA, exosomes) but frame its benefits around genuine human needs and concerns (recovery, aging, maintaining an active lifestyle).
• •Be Clear and Confident, Not Over-Hyped: Explain the science in an accessible way. Make confident claims based on the technology and testing, but avoid language that sounds like a miracle cure, especially given the current stage of customer reviews.
• •Emphasize Trust and Safety: Consistently mention certifications (Vegan, DERMATEST®), dermatologist testing, and being free from harmful ingredients to build credibility and address potential user concerns.
• •Show, Don't Just Tell (Visually and through Testimonials): Utilize visuals of active individuals across different demographics. As more positive user experiences accumulate, showcase genuine testimonials (video or written) that speak to the results and the caring aspect of the brand.
• •Maintain a Consistent Voice of an Accessible Expert: The tone should be knowledgeable and authoritative due to the scientific nature, but also approachable and supportive, reflecting the brand's compassionate origins and mission. Avoid overly technical jargon where simpler terms can convey the message effectively.

Social Perception

Emerging Innovator, Niche Product, Cautious Optimism/Skepticism, Positive Associations (Ingredients/Safety)

Copy Examples

• •Unlock Your Body's Potential. Introducing DermaFIT: Revolutionary Muscle Care, Inspired by Science, Driven by You. Tired of fighting muscle loss or slow recovery? Our patented M.A.X. Technology helps your body preserve and protect muscle like never before. Apply DermaFIT and feel the science of strength. Vegan, dermatologist-tested, and ready to support your journey.
• •More Than a Cream. It's Your Muscle Ally. DermaFIT by EX Healthcare. Whether you're pushing limits at the gym, recovering, or embracing active aging, DermaFIT offers a new way to maintain your strength and vitality. Our innovative formula supports your muscles from the outside in. Keep your gains, effortlessly.
• •Science-Backed Muscle Support is Here. No Pills, No Shakes, Just DermaFIT. Experience the future of muscle care. DermaFIT’s unique miRNA-boosting technology works with your body's natural processes to help prevent muscle loss and enhance recovery. Easy to apply, effective support. #DermaFIT #MuscleHealth #Innovation
• •Age Stronger, Live Fuller with DermaFIT. Don't let muscle loss define your limits. DermaFIT provides targeted support to help maintain muscle tone and elasticity, so you can continue doing what you love. Inspired by care, proven by science.
• •Your Workout's New Best Friend: DermaFIT Muscle Recovery & Maintenance. Maximize your efforts and protect your progress. DermaFIT's advanced formula aids in muscle preservation and recovery. Fast-absorbing, non-greasy, and packed with innovation. Feel the DermaFIT difference.