Brand Tone

Reassuring & Trustworthy

Brand Values

• •Safety & Gentleness
• •Health & Well-being
• •Effectiveness
• •Ethical Practices (vegan, cruelty-free)
• •Customer Satisfaction

Best Practices

• •Maintain a consistent emphasis on gentle, peroxide-free formulations.
• •Highlight the satisfaction guarantee to reassure customers.
• •Focus on the health and well-being aspects of oral care.
• •Incorporate customer testimonials and reviews (both positive and address potential concerns) to build trust.
• •Use clear and simple language, avoiding overly technical or scientific jargon.

Social Perception

A brand that is perceived as safe, gentle, effective, and trustworthy in the oral care and teeth whitening market, with a strong emphasis on health, well-being, and ethical practices.

Copy Examples

• •Discover the gentle power of Dently for a brighter, healthier smile. Our peroxide-free formula ensures a comfortable whitening experience.
• •Say goodbye to harsh chemicals! Dently's vegan and cruelty-free products are designed with your well-being in mind.
• •Experience the Dently difference. We're so confident you'll love our products, we offer a satisfaction guarantee.
• •Join the Dently family and unlock your most confident smile. Gentle on your teeth, powerful on stains.
• •Dently: Your trusted partner for a brighter, healthier smile. Explore our range of peroxide-free whitening solutions.