Brand Tone

Warm & Friendly, Passionate & Enthusiastic, Nostalgic & Traditional, Authentic & Genuine, Proudly Kiwi

Brand Values

• •Family Legacy
• •Quality & Craftsmanship
• •Customer Delight
• •Resilience & Ambition
• •Community Connection

Best Practices

• •Always Tell the Story: Weave in elements of the family history, Carol's dream, and the "Handmade with Luv" philosophy into your copy, even subtly. This reinforces authenticity and emotional connection.
• •Use Warm, Inviting Language: Employ words like "luv," "goodness," "fluffy," "creamy," "delicious," "hug," and speak directly to the customer in a friendly, personal manner.
• •Highlight "Kiwi-ness" and Quality: Emphasize New Zealand origin, fresh local ingredients, and the gourmet, handmade nature of the products. This appeals to national pride and quality perception.
• •Maintain Enthusiasm and Passion: Let the genuine love for the product and the brand's mission shine through. Use positive, upbeat language and don't be afraid to show your excitement (e.g., "World Custard Invasion!").
• •Engage and Connect: When writing for social media or email, ask questions, encourage interaction, and respond to comments with the same warmth and personality shown by Lisa Templeton and the brand online. This builds community.

Social Perception

Beloved Treat, Respected Family Business, High-Quality Product, Accessible Indulgence, Symbol of Kiwi Success, Mixed Opinions on Packaged vs. Fresh

Copy Examples

• •Headline: Taste the Tradition. Love the Luv. Body: Each Denheath Custard Square is more than just a dessert; it's a piece of our family's heart, handmade in Timaru just for you. Unwrap a custardy hug today!
• •Headline: From Pleasant Point to Your Plate! Body: Our famous fluffy, high-rise custard squares started in a small South Canterbury café. Now, you can enjoy this iconic Kiwi treat delivered right to your door. What are you waiting for?
• •Headline: Mum’s Dream, Now a Delicious Reality. Body: We’re on a mission to share New Zealand's best-loved custard square with the world, just like our Mum, Carol, always dreamed. Every bite is a tribute to her passion.
• •Headline: Not Just a Custard Square, It's a Denheath. Body: Experience the uniquely light, creamy, and utterly delicious difference. Made with the freshest NZ ingredients and a whole lot of luv. You just gotta try one!
• •Headline: Your Daily Dose of Deliciousness! Body: Life’s too short for ordinary treats. Elevate your day with a Denheath gourmet dessert – whether it's our legendary custard square, a creamy cheesecake, or delicate profiteroles. Pure custardy goodness awaits!