Brand Tone

Aspirational, Fashion-Conscious, Friendly, Accessible, Value-Oriented, Comfort-Focused

Brand Values

• •Fashionability
• •Comfort
• •Quality & Craftsmanship
• •Affordability/Value
• •Customer Connection

Best Practices

• •Embrace "Fashionable Fun": Consistently use positive, slightly playful, and style-focused language. Words like "gorgeous," "fun," "stylish," "chic," "trendy," and "elegant" should be staples, but balanced with an accessible feel.
• •Always Highlight Comfort & Quality: Weave in mentions of comfort, good materials, and craftsmanship (where applicable, e.g., "hand-made"). This reinforces key value propositions beyond just looks.
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., "we've," "you'll"), address the customer directly ("your style," "you deserve"), and incorporate emojis where appropriate for social media to create a conversational feel.
• •Clearly Communicate Value: Be upfront about affordability, sales, and deals. Phrases like "value for money," "great deals," "affordable style" resonate with the brand's positioning.
• •Develop a Persona Cheat Sheet: Create a simple document outlining the brand's personality traits (e.g., "The Fashionable Friend Who Knows the Best Deals"), key descriptive words, "words to avoid," and sample phrases. This helps ensure anyone writing copy stays on brand.

Social Perception

Customers likely perceive De Louvre Shoes as a destination for trendy and varied footwear options that balance style with comfort and affordability. The brand aims to make customers feel good and confident. The social media presence could benefit from increased engagement and community building. There isn't strong evidence of widespread brand recognition in broader online discussions, which might indicate a more niche or localized perception currently.

Copy Examples

• •Headline (Website/Social Media): "Step into Your Style Story. ✨ Discover fun, fashionable, and oh-so-comfy shoes that won't break the bank. #DeLouvreShoes #FashionFeet"
• •Product Description (e.g., for a new sneaker): "Meet your new sole-mate! Our latest 'City Stride' sneakers blend street-style cool with cloud-like comfort. Handcrafted for quality you can feel, and priced for smiles you can't hide. 😉 Get yours and own the pavement! #NewCollection #ComfortAndStyle"
• •Instagram Caption (Image of someone happily wearing their shoes): "That feeling when your shoes are as gorgeous as they are comfortable! 😍 Our 'Weekend Bliss' sandals are here to make every step a stylish adventure. Tap to shop the look! #HappyFeet #DeLouvreStyle #AffordableLuxury"
• •Facebook Ad Copy: "Tired of choosing between style and comfort? At De Louvre Shoes, you get both! Explore our stunning collection of handcrafted footwear, designed to keep you looking chic and feeling fantastic, all day long. Visit us in Westfield Liverpool or shop online for your perfect pair! #SydneyFashion #ShoeLove #DeLouvre"
• •Email Newsletter Snippet (promoting a sale): "Treat Your Feet (and Your Wallet!). Our much-awaited sale is ON! Snag those gorgeous heels, comfy sneakers, or elegant flats you've been dreaming of at prices you'll love. Don't miss out on these amazing deals! Shop Now! #SaleTime #FashionBargain"