Brand Tone

Scientific, authoritative, innovative, professional, aspirational, caring, health-focused.

Brand Values

• •Health and Well-being
• •Science and Research
• •Innovation
• •Impact and Efficacy
• •Leadership & Advocacy
• •Human-Centered Design

Best Practices

• •Lead with Science, Support with Empathy: Always ground claims in research and data, but frame the benefits in terms of human health, comfort, and well-being. Connect the 'what' (technology, features) with the 'why' (better sleep, improved focus, healthier lives).
• •Use Precise and Confident Language: Avoid vague generalities. Be specific about the benefits and the science behind them. Maintain a tone of expertise and leadership.
• •Maintain a Professional and Polished Voice: Ensure all copy is well-written, grammatically correct, and free of jargon where possible (or explain technical terms clearly for broader audiences). The language should reflect the premium, research-driven nature of the brand.
• •Focus on Solutions and Positive Outcomes: While acknowledging environmental challenges (like air quality), the primary focus should be on the solutions Delos provides and the positive impact they have on individuals and organizations.
• •Be Consistent Across All Channels: Whether it's a tweet, a detailed white paper, or a website headline, the core tone—authoritative, innovative, caring, and professional—should remain consistent, adapted in length and style for the specific platform but not in essence.

Social Perception

Widely regarded as a pioneering force in the wellness real estate sector and a leader in developing standards for healthier buildings. The association with respected institutions like the Mayo Clinic and Cleveland Clinic lends significant credibility. The focus on indoor environmental quality, particularly air purification, gained significant public attention during and after the COVID-19 pandemic.

Copy Examples

• •Headline (Website Banner/Ad): The Science of Well-being, Built Into Your World. Discover Delos.
• •Social Media Post (Instagram/LinkedIn): Beyond comfort, beyond aesthetics. We're engineering environments where health thrives. Our latest research with the Well Living Lab shows how responsive lighting can improve sleep quality by up to 15%. #Delos #HealthySpaces #ScienceBackedWellness #Innovation
• •Product Description Snippet (for an advanced air purification system): Breathe easier, live better. Delos Advanced Air Purification silently and effectively removes up to 99.97% of airborne particles, including allergens, pathogens, and VOCs. Engineered for health, designed for life.
• •'About Us' Excerpt: At Delos, our mission is to transform the spaces where we spend 90% of our time into environments that actively support our health and enhance our performance. We merge building science with health science, creating solutions that are not just innovative, but integral to a healthier future for all.
• •Call to Action for a Webinar/Report: Elevate Your Environment. Elevate Your Health. Download our latest report on the ROI of wellness in real estate and learn how Delos is pioneering the future of healthy buildings. #WellnessRealEstate #FutureProof