Brand Tone

Friendly and Approachable, Caring and Trustworthy, Convenient and Helpful, Passionate about Food

Brand Values

• •Quality
• •Health & Nutrition
• •Convenience
• •Family
• •Sustainability
• •Transparency
• •Customer Satisfaction

Best Practices

• •Emphasize "Real Food" and "Homemade Style": Consistently use language that highlights the quality of ingredients and the care taken in preparation, like "cooked from scratch," "no preservatives," and "like you would at home."
• •Maintain a Friendly, Relatable Voice: Continue to use warm, approachable language. Share stories (like the "three dads" origin) that resonate with the target audience of busy individuals and families.
• •Focus on the "Why": Remind customers of the core benefit – more time, less stress, and the ability to connect with loved ones over a good meal.
• •Be Transparent and Trustworthy: Clearly communicate about ingredients, sourcing, and preparation methods. Honesty builds long-term customer loyalty.
• •Showcase Positive Customer Experiences: Leverage the wealth of positive reviews and testimonials in marketing copy to build social proof and reinforce brand values.

Social Perception

Highly Rated, Trusted Solution for Busy People, Good Value, Caring Company, Eco-conscious

Copy Examples

• •Tired of the daily dinner dilemma? Delidoor delivers delicious, chef-prepared meals made with love and real ingredients, right to your door. Reclaim your evenings, connect with your family, and enjoy wholesome food without the fuss. Real food, made easy.
• •Fuel your busy life the wholesome way. At Delidoor, we're passionate about crafting nutritious meals free from nasties and full of flavour. From our kitchen to yours, experience the convenience of healthy eating. Because good food should be easy.
• •Remember when mealtimes were about connection, not chaos? Delidoor brings back those moments. Founded by dads who get it, we provide tasty, family-approved meals so you can focus on what truly matters. Empty plates and happy faces, guaranteed.
• •Say goodbye to meal prep stress and hello to delicious convenience! With over 150+ meals, Delidoor offers something for everyone. Made with fresh, premium ingredients and snap-frozen for ultimate freshness. Order today and rediscover the joy of dinner.
• •Nourish your body and care for the planet. Delidoor meals are not only delicious and healthy but also come in eco-friendly packaging. We're committed to quality ingredients and sustainable practices, so you can eat well and feel good about it.