Brand Tone

Relaxing and Serene, Elegant and Aspirational, Warm and Inviting, Sensory and Evocative, Positive and Uplifting

Brand Values

• •Quality Craftsmanship: Emphasizing handcrafted products made with high-quality materials like soy wax and plant essential oils.
• •Customer Well-being: Focusing on providing relaxation, serenity, and joy through their products.
• •Aesthetic Appeal: Valuing elegance and the visual beauty of their products and the ambiance they create.
• •Customer Satisfaction: Highlighting customer support, fast shipping, and a return policy to ensure a positive experience.
• •Creating Moments: Believing in the power of their products to transform ordinary moments into extraordinary ones.

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., relaxing, elegant, warm), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "our candles are relaxing," describe the *feeling* of relaxation they evoke: "Let the soft glow and soothing aroma of our lavender and chamomile candle melt away the day's stress, inviting a wave of calm over your senses."
• •Use Consistent Sensory Language: Appeal to the senses, particularly smell and sight, using rich, evocative adjectives that align with the desired tone (e.g., "captivating," "enchanting," "gentle flicker," "warm glow," "delicate infusion").
• •Maintain a Positive and Uplifting Narrative: Frame product benefits around creating positive experiences, joy, serenity, and enhanced well-being. Even when addressing potential issues (like shipping delays, as seen in their FAQs), maintain a polite, reassuring, and helpful tone.
• •Review and Refine Regularly: Periodically audit all copy across platforms (website, social media, emails) to ensure it aligns with the defined brand tone. Get feedback and make adjustments as the brand evolves.

Social Perception

Within their direct sphere (social media followers, website visitors): The perception is likely shaped by the brand's own messaging – that of a provider of high-quality, aesthetically pleasing, and mood-enhancing home fragrance products. Customers interacting on social media seem interested in the products, though concerns about shipping or order fulfillment occasionally arise in comments. Broader Public: Awareness is likely low due to the commonality of the name "De La Luz" across various unrelated businesses and the apparent lack of significant media coverage or highly visible independent reviews for the candle store specifically. The brand name itself, "De La Luz" (Of The Light), can evoke positive connotations of clarity, warmth, and illumination, which aligns well with their product line.

Copy Examples

• •Headline: Illuminate Your Sanctuary. Discover the Art of Tranquility. Body: Let the gentle flicker and captivating scents of Delaluz handcrafted candles transform your home into a haven of peace. Each flame promises a moment of pure serenity. Shop our collection and find your signature calm. Call to Action: Explore Now
• •Headline: Elegance, Handpoured. Joy, Ignited. Body: At Delaluz, we believe luxury lies in the simple moments. Our artisan candles, made with the finest soy wax and infused with enchanting essential oils, are designed to elevate your everyday. Bring warmth and sophisticated fragrance to your space. Call to Action: Experience Delaluz
• •Headline: Unwind. Breathe. Glow. Body: Long day? Let Delaluz guide you to relaxation. Our aromatherapy candles are more than just a fragrance; they're an invitation to pause, breathe deeply, and rediscover your inner peace. Create your perfect ambiance tonight. Call to Action: Shop Relaxation
• •Headline: The Scent of Serenity. The Touch of Luxury. Body: Wrap yourself in the comforting embrace of Delaluz. Our carefully curated scents and elegant designs are crafted to soothe your senses and beautify your surroundings. Because every moment deserves a touch of light. Call to Action: Discover Your Scent
• •Headline: Gift a Moment of Magic. Body: Looking for the perfect gift? A Delaluz candle is more than a present; it’s an experience. Handcrafted with love, our candles bring warmth, elegance, and a whisper of joy to any home. Share the light. Call to Action: Find the Perfect Gift