Brand Tone

Aspirational and Elegant, Helpful and Informative, Customer-focused, Visually Driven

Brand Values

• •Quality
• •Aesthetics and Design
• •Customer Satisfaction
• •Variety and Curation
• •Accessibility

Best Practices

• •Develop a Brand Voice and Tone Guide
• •Understand Your Audience
• •Consistency Across All Channels
• •Prioritize Clarity and Visual Harmony
• •Train and Empower Your Team

Social Perception

Generally Positive, Appreciation for Aesthetics, Concerns about Value/Representation (isolated), Online Retailer of Choice for Decor

Copy Examples

• •Headline: Transform Your Living Space into a Sanctuary of Style. Body: Discover unique, handcrafted decor at The Dekor Company. From statement wall art to elegant table accents, find the perfect pieces to reflect your personal style and create a home you truly love. Explore our curated collections today.
• •Headline: Elevate Your Everyday with Exquisite Home Accents. Body: It's the little details that make a house a home. The Dekor Company offers a stunning selection of vases, candle holders, and more, designed to add a touch of luxury and warmth to every corner. Shop now and bring your vision to life.
• •Headline: Find Your Signature Style. We'll Help You Curate It. Body: Overwhelmed by decor choices? Our latest blog post is packed with inspiration and tips to help you choose the perfect pieces for your space. Let The Dekor Company guide you in creating a home that's uniquely yours. Read more [Link to blog].
• •Headline: The Art of Gifting: Beautiful Decor for Every Occasion. Body: Looking for a thoughtful and stylish gift? The Dekor Company’s collection of elegant showpieces, scented candles, and unique artifacts make for memorable presents that will be cherished for years to come. Give the gift of a beautiful home.
• •Headline: Quality Craftsmanship, Timeless Designs. Body: At The Dekor Company, we believe in decor that lasts. Each piece is carefully selected for its quality and timeless appeal, ensuring you invest in beauty that endures. Discover enduring elegance for your home.