Brand Tone

Warm, sentimental, and joyful. Emphasizes emotional connections and the celebration of memories.

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection & Memory Preservation
• •Quality & Craftsmanship
• •Customer Happiness & Satisfaction
• •Joy of Giving

Best Practices

• •Use emotive language that evokes feelings of nostalgia, joy, and love.
• •Emphasize the ease of personalization and the unique value proposition of creating custom gifts.
• •Highlight the quality and durability of the products, reinforcing the value for money.
• •Incorporate calls to action that encourage customers to capture and share their special memories.
• •Maintain a friendly and approachable tone in all communications, reflecting the brand's commitment to customer happiness.

Social Perception

A brand that helps customers celebrate and preserve their most cherished memories through personalized, high-quality gifts.

Copy Examples

• •Immortalize your special memories with a personalized canvas print.
• •Design a unique gift that tells their story. Create it yourself!
• •Give the gift of happiness. Perfect for birthdays, anniversaries, and 'just because' moments.
• •Crafted with love and designed to last. Our quality is our promise.
• •Turn your favorite photo into a cherished keepsake.