Brand Tone

Nurturing & Caring, Passionate & Authentic, Empowering & Confident, Natural & Pure, Approachable & Sincere

Brand Values

• •Natural Ingredients
• •Effectiveness
• •Ethical Sourcing
• •Sustainability
• •Self-Care & Well-being
• •Quality
• •Transparency (implied)
• •Empowerment

Best Practices

• •Emphasize "Natural" and "Nourishing": Consistently use words like "natural," "pure," "plant-derived," "nourishing," "gentle," "replenish," and "revitalize." Highlight the absence of harsh chemicals.
• •Maintain a Warm and Passionate Voice: Write as if you're sharing a beloved secret with a friend. Let the passion for natural ingredients and genuine care for the customer's well-being shine through. Use "we" to build a connection.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the customer *feel* – confident, radiant, beautiful in their own skin. Use phrases like "embrace your unique beauty," "reveal your natural glow."
• •Tell the Story (Subtly and Overtly): Weave in elements of the brand's origin story – the personal passion, the desire for better ingredients – to reinforce authenticity. This can be in "About Us" sections, blog posts, or even short social media snippets.
• •Be Approachable and Sincere: Avoid overly technical jargon unless clearly explained. Keep the language clear, honest, and easy to understand. Focus on the sensory experience (e.g., "delight the senses," "luxurious feel," "uplifting aroma").

Social Perception

The perception is largely unformed in the wider public sphere. For those who have found the website, the perception is likely shaped entirely by their direct interaction with the site's content, which projects an image of a small, earnest brand dedicated to natural, handcrafted-style products.

Copy Examples

• •Headline for a Social Media Ad (Focus: Natural & Gentle): Tired of harsh chemicals? Your skin deserves the gentle touch of nature. Discover De Harbee's pure, plant-powered skincare and feel the difference. #NaturalBeauty #DeHarbeeGlow
• •Product Description Snippet (Focus: Empowerment & Scent): Unveil your skin's natural radiance with our [Product Name]. Lovingly crafted with [Key Ingredient 1] and [Key Ingredient 2], its delicate aroma transforms your routine into a moment of pure self-care. Embrace the skin you're in. Naturally. #SelfCareRitual #EthicalSkincare
• •Email Subject Line (Focus: Passion & Exclusivity): From Our Passion Project to Your Skincare Ritual ✨ Inside De Harbee...
• •"About Us" Page Excerpt (Focus: Authenticity & Mission): De Harbee wasn't born in a boardroom. It started with a simple belief: skincare should be kind, effective, and as natural as your own unique beauty. We hand-select every ethically sourced ingredient, crafting luxurious blends that nourish your skin and soothe your soul. Our mission? To help you glow, confidently.
• •Instagram Caption for a Lifestyle Image (Focus: Nurturing & Routine): Sundays are for slowing down and nourishing your body from the outside in. Our [Product Name] is more than skincare; it's a promise to care for yourself. What's your favorite self-care ritual? Share below! 👇 #DeHarbee #NaturalSkincare #MindfulMoments