Brand Tone

Motivational, Aspirational, Determined, Community-Oriented, Authentic, Direct, Youthful

Brand Values

• •Dedication
• •Excellence
• •Authenticity
• •Resilience
• •Community
• •Quality
• •Passion

Best Practices

• •Use motivational and aspirational language to inspire the audience.
• •Highlight the dedication and commitment required to achieve greatness.
• •Emphasize the quality and performance of the apparel for dedicated athletes.
• •Foster a sense of community and belonging among customers.
• •Maintain an authentic and passion-driven voice.

Social Perception

A high-quality brand associated with serious fitness, bodybuilding, and an engaged online community. A niche brand that stands out from mainstream fitness apparel.

Copy Examples

• •Dedic8: Created for the Dedicated. Stay determined, stay focused, and be great.
• •To be gr8 is a way of life. It drives our daily actions in pursuit of excellence.
• •Hold yourself accountable to do things that suck. That's how greatness is achieved.
• •Join the Dedic8 Community. Be part of a team dedicated to building a brand with a lasting legacy.
• •Dedic8 apparel: Worn by truly dedicated athletes, owned and operated by the dedicated.