Tono de Marca

Aspirational, stylish, modern, friendly, inspiring, quality-focused, accessible, creative

Valores de Marca

• •Aesthetics & Design: Focus on original, stylish, and visually appealing products.
• •Functionality: Combining beauty with practicality.
• •Personalization: Helping customers create unique living spaces.
• •Inspiration: Aiming to inspire customers with their offerings.
• •Quality: Offering quality decoration solutions.
• •Accessibility: Providing accessible home decor.
• •Adding Value: Enhancing the home and lifestyle of their customers.

Mejores Prácticas

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone (e.g., inspiring, sophisticated, friendly, witty), and core messaging. Include a list of "do's and don'ts" for language, specific words to use or avoid, and the desired emotional response from the audience. This guide should be shared with everyone creating content.
• •Understand Your Target Audience Deeply: Tailor the tone and language to resonate with the ideal customer. For Dedeco, this seems to be individuals interested in modern, stylish home aesthetics. The copy should speak their language and address their aspirations for their living spaces.
• •Consistency Across All Channels: Ensure the brand voice is consistent across the website, social media posts, email marketing, advertisements, and even customer service interactions (though this is a major area for improvement based on current feedback). A unified voice builds recognition and trust.
• •Focus on "Adding Value" and "Inspiration": Consistently thread the brand's core values into the copy. Instead of just describing products, explain how they enhance a home, solve a problem, or help customers express their personal style and "decorate their destiny."
• •Review and Refine Based on Feedback (and Reality): While the *intended* tone is aspirational, the current customer feedback highlights a disconnect. The brand needs to acknowledge these issues. Future copywriting, while maintaining an aspirational feel for product presentation, should perhaps also incorporate more reassuring language around service and delivery reliability once those operational aspects are demonstrably improved. Authenticity is key; the tone should align with the actual customer experience the brand can consistently deliver.

Percepción Social

Trendy, modern home decor brand offering desirable products (intended). Unreliable, frustrating, unresponsive, and unprofessional due to issues with order fulfillment, product quality upon arrival, and post-purchase customer service (perceived by some customers).

Ejemplos de Copy

• •✨ DECOrate your DEstiny ✨ Introducing the 'Serene Spaces' collection. Discover handcrafted pieces that blend timeless design with modern living. Let your home tell your story. #DedecoHome #NewCollection #InteriorInspo #TurkishDesign #HomeDecor
• •Your Home, Reimagined. Explore Dedeco for curated furniture and decor that inspires. Quality designs, delivered to your door. Shop now and transform your space.
• •Planning a refresh? 🏡 Dedeco offers unique, high-quality furniture and accessories to bring your vision to life. From statement sofas to subtle accents, find everything you need to create a home you love. Click to explore our latest arrivals!
• •More than just a vase, it's a whisper of elegance. Our 'Artisan Bud' ceramic vase, with its organic form and subtle glaze, is designed to be a quiet centerpiece, adding a touch of sophisticated charm to any room. Perfect for single stems or as a standalone art piece. Dimensions: H 25cm x W 12cm. Material: Glazed Ceramic.
• •🍂 Fall in Love with Your Home Again | Dedeco's Autumn Collection Sale Starts Now! *Email Body Snippet:* As the seasons change, so can your sanctuary. Discover warm textures, rich colors, and inspiring designs in our Autumn Collection, now with special savings for a limited time. Let Dedeco help you create a cozy and stylish haven.