Brand Tone

Creative & Inspiring, Customer-Centric & Accommodating, Playful & Enthusiastic, Quality-Oriented

Brand Values

• •Creativity & Personal Expression
• •Quality Craftsmanship
• •Customer Satisfaction
• •Innovation & Improvement
• •Collaboration/Teamwork

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Creative, Inspiring, Friendly, Playful), and list corresponding "Do's and Don'ts" for language, tone, and style. For example, Do: Use enthusiastic and vivid language. Don't: Use overly formal or generic corporate jargon.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target customers. If they are looking for fun and personalization, the copy should reflect that. Use words and phrases they would naturally use.
• •Prioritize "Creative," "Inspiring," and "Personalized": Ensure these core themes are consistently woven into all communications, from website copy and product descriptions to social media and customer service interactions.
• •Maintain Consistency Across All Channels: Whether it's the website, TikTok, Instagram, or an email, the tone should feel familiar and aligned with the Decords personality. While the tone can adapt slightly (e.g., more playful on TikTok), the core voice should remain steady.
• •Empower with "You" and "Your": Focus the copy on the customer's creativity, vision, and ability to transform their own space with Decords' products. Use empowering language that speaks to their desires for self-expression and a beautiful, personalized environment.

Social Perception

Positive regarding Product Quality & Customization, Reliable Customer Service, Impact-Focused, International Reach

Copy Examples

• •Headline: Unleash Your Walls: Dream It, Design It, Decords It! Body: Got a vision? We've got the vinyl! Transform your space from blah to brilliant with custom wall decals made just for you. Let's make your walls talk.
• •Social Media Post: ✨ Creativity Calling! ✨ Don't just decorate, *decordate*! Show us your unique style. We love bringing your amazing ideas to life, one sticker at a time. #DecordsMyWay #WallArtMagic
• •Product Description Snippet (for custom decals): Your space, your statement. Crafted with passion and the highest quality materials, our custom decals are ready to tell your story. Just imagine it, and we'll help you create it.
• •Email Subject: Psst... Your Walls Are Craving a Little Decords Delight! Email Body Snippet: Ready to add a pop of personality to your place? At Decords, we believe every room deserves to shine. Explore our collections or let's co-create something uniquely yours!
• •Ad Copy: Tired of Bare Walls? So Are We! Decords offers vibrant, easy-to-apply wall stickers and custom designs that scream 'YOU'. Quality you can see, creativity you can stick. Shop now and let your imagination run wild!