Brand Tone

Aspirational, Accessible, Helpful, Trendy (subtly), Direct, Encouraging

Brand Values

• •Personalization & Self-Expression
• •Style & Curation
• •Quality
• •Accessibility & Affordability

Best Practices

• •Maintain a balance between aspirational storytelling and practical product descriptions.
• •Incorporate customer testimonials to build trust and highlight product quality.
• •Subtly reference current design trends, such as the 'curvy craze,' without being overly trendy.
• •Use direct and encouraging calls to action to drive sales.
• •Ensure that all copy reflects the brand's commitment to personalization, style, and accessibility.

Social Perception

An e-commerce retailer with a positive reputation for product quality and customer service, aiming for international reach and building trust through user-generated content.

Copy Examples

• •Transform your space into a reflection of your personality with our curated collection of stylish home decor.
• •Shop now and discover unique finds designed to tell your home's story.
• •Sale Up to 70% Off! Style your home beautifully without breaking the bank.
• •Find the perfect lighting, decor, and accents to create the home of your dreams.
• •Don't miss out on our flat rate discounts on bathroom, decoration, rugs and lighting!