Brand Tone

Accessible, Budget-Friendly, Stylish, Aspirational, Helpful, Customer-Oriented, Enthusiastic, Passionate, Straightforward, Clear

Brand Values

• •Affordability
• •Style
• •Accessibility/Ease
• •Customer Focus
• •Variety

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality, key descriptive words (e.g., "affordable," "stylish," "effortless," "friendly"), and words to avoid. Share this with anyone creating content.
• •Focus on "Affordable Style": Always balance the message of budget-friendliness with the appeal of stylish and desirable products. Avoid making it sound "cheap" by emphasizing the "style" and "quality for the price."
• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement and passion for home decor (e.g., "love," "gorgeous," "stunning," "fantastic," "delightful").
• •Keep it Clear and Simple: Ensure the language is easy to understand, avoiding overly complex jargon. The shopping experience is described as "eenvoudig en snel" (easy and fast), so the copy should reflect this.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection, making the customer feel understood and catered to (e.g., "Wij zorgen ervoor dat je huis er fantastisch uitziet" - We ensure *your* house looks fantastic).

Social Perception

A go-to source for affordable yet trendy home decorations, and a specialist in areas like lighting, now broadening to general decor. A merchant on larger e-commerce sites.

Copy Examples

• •Headline for New Collection: "Your Dream Home, For Less! ✨ Discover Our New Collection of Must-Have Decor." Body: "Why just dream about a stylish home when you can create it? Our latest arrivals are packed with on-trend pieces at prices you’ll love. From chic vases to cozy lighting, get ready to refresh your space without emptying your wallet!"
• •Instagram Post Caption (featuring a product): "Hello, gorgeous! 👋 This [Product Name] is ready to add a touch of affordable elegance to your favorite corner. Swipe to see how it transforms a room! #DecoratieDiscounter #HomeStyle #BudgetDecor #InteriorInspo"
• •Email Subject Line for a Sale: "Psst... Stylish Steals Inside! 🤫 Up To 30% Off Your Favourite Decor!" Body: "Don't miss out! We're making space for new treasures, which means your chance to grab stunning decor at even more delightful prices. Give your home the refresh it deserves – affordably! Shop now before they're gone."
• •Website Banner Text: "Style Your Space, Smartly. Beautiful Decor. Unbeatable Prices. Effortless Shopping."
• •Product Description Snippet (for a trendy lamp): "Light up your life (and your living room!) with our [Lamp Name]. It’s not just a lamp; it’s a statement. Get that designer look you love, at a price that makes you smile. Easy to install, even easier to adore!"