Brand Tone

Warm, artisanal, and responsive. Evokes a sense of cozy autumn ambiance with a focus on natural quality and customer care.

Brand Values

• •Quality Craftsmanship
• •Natural & Eco-Conscious
• •Responsiveness
• •Customer Care
• •Warmth and Comfort

Best Practices

• •Maintain a consistent emphasis on natural and eco-friendly aspects of soy wax.
• •Highlight the craftsmanship and handmade quality in all communications.
• •Ensure a responsive and helpful tone in customer service interactions.
• •Use descriptive language that evokes sensory experiences related to autumn and comforting scents.
• •Incorporate calls to action that invite customers to experience the quality and care put into each candle.

Social Perception

A brand that is perceived as handcrafted, eco-conscious, and dedicated to customer satisfaction, evoking feelings of warmth and comfort associated with the autumn season.

Copy Examples

• •Experience the cozy embrace of autumn with our hand-poured soy candles, crafted with the finest quality ingredients.
• •Each Dear Autumn candle is lovingly handmade, ensuring a unique and comforting experience for your home.
• •Our commitment to quality means we only use the finest soy wax and premium fragrance oils, creating a natural and clean-burning candle.
• •Need assistance? Our team is here to help! Contact us via live chat for immediate support and quick review of your messages.
• •Indulge in the comforting scents of autumn. Shop our collection of handmade soy candles today and bring the season home.