Brand Tone

Inspirational and Evocative, Friendly and Approachable, Exciting and Adventurous, Caring and Thoughtful, Helpful and Informative

Brand Values

• •Creating Memories
• •Joy of Giving/Sharing
• •Variety and Choice
• •Quality Experiences
• •Accessibility
• •Emotion and Feeling

Best Practices

• •Focus on "Feeling": Always tie the copy back to the emotions and feelings the experience will evoke. Use sensory language. Instead of "Book a flight," try "Feel the thrill of soaring through the clouds."
• •Speak to Aspirations: Frame experiences as opportunities for growth, connection, excitement, or relaxation. Connect with the customer's desire for a richer life.
• •Use Engaging Questions: In social media and ads, pose questions that encourage a response or make the user reflect on their desires (e.g., "What's on your adventure wishlist?" or "When was the last time you truly surprised someone?").
• •Maintain a Positive and Uplifting Voice: Even when addressing potential problems (like boredom or gift-giving stress), quickly pivot to the positive solution your brand offers. Keep the language optimistic and encouraging.
• •Be Authentic and Relatable: Share stories (even if hypothetical in ads) of how these experiences impact people. Use language that feels genuine and avoids overly corporate or generic phrasing. Show empathy towards the customer's needs and desires.

Social Perception

Positive, Reliable (for Experience Vouchers), Innovative in Gifting, Customer-Oriented (in some instances), Engaging

Copy Examples

• •Headline (Adventure): "Stop Dreaming, Start Doing! Unforgettable Adventures Await. Your Next Story Begins with Deals to Feel."
• •Social Media Post (Gift Focus): "Give more than a gift, give a flutter in the heart! ❤️ Explore experiences that whisper 'I care' and shout 'Let's make memories!' Find the perfect 'feel' at dealstofeel.lt."
• •Email Subject Line (Promotion): "Escape the Ordinary! ✨ Up to 20% off on experiences that will make you feel alive!"
• •Product Description Snippet (SPA/Relaxation): "Melt away the stress and reconnect with your inner peace. Our curated SPA experiences aren't just treatments; they're journeys to tranquility. Feel renewed, feel you."
• •Call to Action (General): "Discover Your Next Unforgettable Moment. Explore Experiences Now!"