Brand Tone

Playful & Creative, Artisanal & Passionate, Approachable & Friendly, Modern & Trendy, Quality-Conscious

Brand Values

• •Craftsmanship & Quality
• •Creativity & Personalization
• •Customer Satisfaction
• •Eco-consciousness (emerging)
• •Local Production & French Identity
• •Innovation & Fun

Best Practices

• •Embrace the "Dealer" Playfulness (Subtly): Use witty, slightly edgy (but always friendly) language where appropriate. The brand name itself is a pun, so a touch of humor can be effective. Avoid anything genuinely illicit; it's about a fun, "insider" feel.
• •Spotlight "L'Atelier" and "Fait Main": Consistently weave in terms like "handcrafted," "artisanal," "workshop," "Made in France," and "Atelier du Dealer" to reinforce the quality and passion behind the products.
• •Speak Directly and Approachably: Use "you" and "we" to create a connection. Keep sentences relatively clear and engaging. Avoid overly formal or corporate jargon. The tone should feel like talking to a creative and skilled friend.
• •Highlight Quality & Durability (with a creative flair): Don't just say "high quality." Describe the feel of the materials, the vibrancy of the prints, or the sturdiness of the protection in a more evocative way. Link quality to the care taken in the handmade process.
• •Show, Don't Just Tell, the Eco-Friendly Angle: When mentioning eco-friendly products, briefly explain the benefit or the material (e.g., "made from plant-based materials," "printed with vegetable-based inks"). Make it feel like a cool, conscious choice, not a lecture.

Social Perception

Positive, Reliable, Creative & Unique, Support for "Made in France"

Copy Examples

• •Headline: Your Phone's New Best Friend, Crafted in France. Body: Don't just protect your phone, express yourself! At Dealer de Coque, we handcraft unique, customizable cases in our French workshop. Quality you can feel, style that's all you. Click to design your masterpiece!
• •Social Media Post (Image: Close-up of a textured, handmade case): Text: Fresh from l'Atelier du Dealer! ✨ Each case is a little piece of art, handmade with passion and top-notch materials right here in France. What design will you dream up today? #DealerDeCoque #HandmadeWithLove #PhoneCaseArt #MadeInFrance
• •Product Description Snippet (for an eco-friendly case): Text: Go green without sacrificing style! Our new eco-responsible case is beautifully crafted from [Material, e.g., wheat straw] in our Normandy workshop. Durable, chic, and kind to the planet – that's how we roll.
• •Email Subject Line: Uh Oh, Your Naked Phone is Showing! 😉 Email Body: Let's dress it up! Dealer de Coque offers a universe of designs or the tools to create your very own. From sleek and chic to wildly creative, all handmade in France with the good stuff. Get 10% off your first custom case!
• •Ad Copy for Customization Feature: Text: Got an idea? We'll put it on a case! Unleash your inner artist with Dealer de Coque. Your photos, your designs, your unique style – handcrafted into a premium phone case in our French atelier. Stop scrolling, start creating!