Brand Tone

Direct and Value-Oriented, Enthusiastic and Passionate, Informal, Product-Focused and Occasionally Aspirational

Brand Values

• •Value for Money
• •Accessibility to a Wide Range of Products
• •Convenience
• •Transparency and Trustworthiness

Best Practices

• •Develop a "DealDigga" Voice Guide: Clearly define the brand's personality (e.g., savvy, friendly, no-nonsense, a bit cheeky). List approved words/phrases (e.g., "dig," "score," "hot deal," "savvy shopper") and those to avoid (e.g., overly formal or luxury-oriented language).
• •Prioritize Value and Savings: Ensure most copy, especially headlines and calls-to-action, emphasizes the benefit of saving money or getting a great deal. Quantify savings where possible (e.g., "Save 50%!", "Now just $19.99!").
• •Keep it Clear and Simple: Avoid jargon or overly complex sentences. The language should be accessible and easy for a broad audience to understand quickly, reflecting the straightforward nature of finding a good deal.
• •Inject Enthusiasm (Appropriately): Use exclamation points sparingly but effectively, and choose vibrant, positive language when describing the excitement of finding a deal or a great product at a low price. Balance this with trustworthiness.
• •Maintain Consistency Across All Touchpoints: From the website and product descriptions to email marketing, potential social media, and customer service interactions, the tone should be recognizably "DealDigga." This builds brand identity and trust. Regularly audit content to ensure alignment.

Social Perception

Limited Public Profile, Potentially Seen as a Generic Discount Retailer, Reliant on Price Competitiveness, Trust as a Developing Area

Copy Examples

• •Homepage Banner: "Stop Searching, Start Saving! DealDigga: We dig up Australia's hottest deals so you don't have to. Your #1 spot for discounts on everything you love!"
• •Email Subject Line for Daily Deals: "🔥 Your Daily Dose of Digger Deals! Unbeatable prices inside..."
• •Product Category Intro (e.g., Home & Garden): "Spruce up your space for less! Dig into amazing deals on Home & Garden essentials. Quality finds, happy prices."
• •'About Us' Snippet for Social Media (if activated): "G'day, deal lovers! We're DealDigga – your mates in bargain hunting. We're all about bringing you awesome products at prices that'll make you smile. Why pay full price when you can dig a deal?"
• •Abandoned Cart Reminder: "Oi! Still thinking about those goodies? Don't let these deals get away! Complete your order now and snag a bargain – your wallet will thank you!"